Let’s take a look at some Graphic Design Trends 2023.
Styles and trends in graphic design change very quickly. What was relevant in 2022 may become a thing of the past in 2023. Therefore, it is worth keeping up to date with all the news and trends. In this article, you will find the new trends of 2023 in graphic design, so let’s go directly to the topics.
Table of Contents
Graphic Design Trends 2023
You can name at least eight trends that are gaining momentum in graphic design right now. Perhaps some of them will quickly fade into the past, and others will remain with us for a few more years. But attention should be paid to each of them if you want to create relevant design solutions. If all this is not possible, then graphic design services are relevant
Motion Graphics
Videography began to quickly gain momentum due to the rapid growth in popularity of TikTok. Static images lose their relevance, they are replaced by dynamics.
And taking into account that Internet speeds are constantly increasing, in the near future static graphics may remain a kind of rudiment.
If you’re still not using motion design in your work, 2023 is a great time to fix that!
Abstract Forms
Abstraction in graphic design is not a new trend. But if before with the help of abstraction, designers mainly “lightened” the content, now they use it rather attract attention. Rounded shapes and bright (but not too) colors are in trend today.
Art Created by Artificial Intelligence (AI)
We think that everything is so obvious here. Already in 2022, the world saw what graphic masterpieces artificial intelligence can create. And there is no doubt that this year the trend will gain even more momentum.
First of all, we are talking about AI DALL-E 2, but alternatives also offer very interesting solutions. Yes, the implementation of AI is a rather ambiguous topic and a serious reason for the excitement of specialists working with graphics. But progress does not stand still and this must be understood.
3D-Elements
3D images in graphic design are also nothing new. But with the development of AR and VR technologies, the demand for high-quality 3D images and elements will only grow.
Therefore, if you are currently engaged in the development of graphic design and are considering where to go next, we advise you to consider 3D graphics. Ideally, combine 3D with motion graphics.
Inclusive Design
In fact, inclusiveness is a trend not only in graphic design but in general in all modern marketing. Nowadays, almost every famous brand tries in one way or another to use inclusivity methods to reach as large an audience as possible, and to help this audience see its own reflection in the brand’s products and mission.
And if you successfully combine inclusive design with other named trends, you can achieve really great results.
Psychedelic Motifs
This is a rather unusual trend. And it’s hard to say how long he will stay at the top. But now more and more often you can find various psychedelic motifs in design solutions.
Some believe that the reason for such popularity is the reality of the post-Covid world. We have been locked in gray everyday life for too long, and now we long for everything bright, unusual, and extraordinary.
Back to the Future: Retro Illustrations
Trends are cyclical, as any experienced web designer will agree. It is not surprising that interest in the theme and style of the 90s is growing recently.
A muted color scheme, relatively simple fonts, and exclusively two-dimensional graphics – all this evokes a sense of nostalgia and perfectly attracts the attention of the audience.
Therefore, if you are just now looking for inspiration, try to dive into the past and interpret the design solutions of the nineties for your new projects. According to statistics, by 2024, graphic design revenue in the US will grow to 11.3 billion USD.
Virtual Reality
Well, where would we go without VR? Virtual reality technologies are slowly but surely gaining momentum. At the same time, there is a growing interest in futuristic design, three-dimensional elements, neon color palettes, smooth gradients, etc.
Yes, VR technology still hasn’t taken off yet. But it will definitely happen. Faster than most think.
Conclusion
Based on all of the above, we can confirm that 2023 will undoubtedly be a year of experiments. And if you are just now looking for a source of inspiration, we advise you to follow the sites of leading digital companies to stay up to date.
They are usually among the first to introduce new solutions and, in fact, dictate graphic design trends. If you’re looking to outsource graphic design do your research and work with a company who understands your business.
2023 should be the year of exclusive, non-standard, and sometimes even quite controversial design decisions. Therefore, the main advice: experiment and do not try to artificially restrain the flight of your own imagination. The results are worth the risk.
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