Tech advancements in mobile and social media have significantly revolutionized customer relations and lead generation methods. In this article we discuss Here’s Why A Lead Tracking System Matters.
Consumers are more intelligent, informed, tech-savvy, and influential than ever before. That’s one of the reasons why enterprises have to rely on being found by prospective clients rather than finding them through interruptive or mass advertising.
Today’s primary challenge for marketers is to create content consumers care about and want. But how do marketers know if their efforts are translating to lead and consistent brand growth or falling short?
That’s the ultimate goal of lead generation — awaken an interest, make prospects opt in, and eventually convert them.
With the right lead tracking system at hand, enterprises can examine the customer journey closer and pursue a suitable nurturing strategy to get all the sales-ready leads across the finish line.
Table of Contents
Lead Management: The Tricks Of The Trade
Historically, marketers used several standard approaches to managing the incoming lead flow. A sales funnel approach concentrates more on processes and a desired final result — making a sale.
Let’s look at the funnel example, illustrating a blog as one of the channels dedicated to capturing prospects.
It shows how prospects move through the funnel, and how many of them end up converting into clients. However, that’s not the end of the journey because a company still has to take care of client retention.
While this approach can be a perfect fit for some businesses, it doesn’t provide detailed data on when the marketing team should hand prospective clients to sales reps. In other words, the lead lifecycle allows tracing the journey while not letting leads fall through the cracks in the funnel.
There’s no denying that full-funnel visibility is essential for successful lead gen and nurturing processes. Since the lead lifecycle concentrates on consumers first, marketers can ensure that leads are met with specific attention at every stage of their journey.
Let’s look at the example of a lead lifecycle and its stages.
The principal difference between the sales funnel approach and lead lifecycle management is that the latter doesn’t let leads that didn’t get to the final stage vanish without a trace. The leads that don’t get qualified or don’t have enough information can move several steps back or get distributed via ping post.
Spoiler alert: it’s easier said than done, especially if businesses scale their pipelines. A high volume of leads means a need for a lead management system is required in order to help with tracking, routing, and distribution.
The lead routing process can be especially significant for marketers looking to strategically buy and sell web leads. In this case, utilizing ping tree technology built into a lead distribution system can come in handy.
Since dealing with high lead volumes requires speed and accuracy, there’s no other way to ensure that than to fall back on marketing automation.
Why Marketers Embrace Automation
Marketers are no strangers to dealing with an overwhelming amount of data. With the right marketing automation platform, they can fully integrate their tech stack and implement successful data-driven campaigns. But bear in mind that the success and failure of your strategy may depend on the tools you decide to use.
If you’re looking to orchestrate automated lead lifecycles across different channels, funnels, and teams, it’s crucial that you invest in a technology solution that enables accurate organization and collection of data.
When dealing with leads, marketing experts need to have a clear conversion picture and the ability to see probable outcomes. With Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, enterprises can tackle any marketing challenges, manage and measure all their efforts, as well as collect and analyze insights in one place.
If you’re in the insurance, home services, and financial industries — or any other business for that matter — lead management software is exactly what you need to track all aspects of your leads like the level of interest, click patterns, or sales status.
Final Thoughts
Leads, otherwise known as the lifeblood of any modern business, have been in the marketing spotlight for years. Considering businesses need to pinpoint campaigns that bring in more leads, that’s not surprising. Without these critical insights, it’s impossible to implement smart optimizations and get a better ROI.
Maintaining a consistent flow of leads and scaling your business might feel like a cryptographic puzzle at times, but cracking the uncrackable is what makes the magic of marketing automation so special when the stars align.
All you need to achieve the mission is a “final clue” — a streamlined solution for calls, clicks, email marketing, SMS, accounting, and web leads. With the right solution at hand, no business puzzle will remain unsolved.
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