In this article we discuss How Redesigning Your Website Can Transform Your Business.
First impressions are key. When you meet someone for the first time, you form an opinion about them during these initial talks. You take note of their appearance (both their clothes and their features), their mannerisms and the conversation you have.
All these factors will leave an impression on you, which you then subconsciously use to form an initial opinion on the person. Over time, as you get to know them more, will this view of the person change?
The same can be applied to businesses and their websites. When a potential client visits your company’s site for the first time, they will immediately begin to form an opinion about your business from their first impressions of your site.
This will include how you present your business, the accessibility of your site and whether you deliver the service that they require.
If you have recently undergone a brand redesign, or are just looking to refurbish your website, it is worth remembering that this is not a task to take lightly.
Your website sets the tone for your business, so it is key that you have thought about how you want to present your business to potential clients.
Having a clear defining vision about what you want your website to look like, the purpose and what you are aiming to achieve, the more likely you are to undergo a successful transformation. Additionally, you will also experience a far smoother process.
The thought of redesigning a website can be overwhelming since it can be such a time-consuming job. However, the potential results it can offer a business are why firms deeply consider undergoing a website refurbishment.
If you are one of those businesses that are considering updating your site, Paul Morris from Bristol Web Design Agency Superb Digital has a few reasons as to how redesigning your website can potentially transform your business.
Table of Contents
Change In Purpose
For most companies, the marketing strategy they have in place is relatively fluid and reflects any changes in its results.
Whenever you adjust your marketing goals, you do not need to completely redesign your entire website. Instead, just ensure that your site reflects your latest marketing plans.
If you have recently updated the purpose of your website, then you should consider redesigning the layout of your site to match the latest goals of your business and its online presence.
Support Is Available
Whether you are a small business with limited resources or a large business that wants an expert opinion, sometimes you need the external support of a web design agency. The experience, expertise and creative ideas they possess prove to be highly impactful to your business.
Utilising the experience and expertise this web design agency has could help to create a website that not only works for your business but leaves a positive, lasting impression on potential clients visiting your website.
Create A Working Website
At least once, we will find a website that is a little impractical. Whilst your site may not be impractical, it may not be as user-friendly as it might be. There could be elements on your site that are not effective.
These ineffective factors could potentially be making your site less effective. Functionality on a website should be a key focus. If not, then both potential leads and traffic could potentially be impacted.
If you are unsure whether or not your site is user-friendly, take the time to see if important content is hidden. If the current site navigation is confusing, or if a visitor (potential client) can find the most basic information on the site, such as the contact information or ‘the About Us’ page.
These factors can all be off-putting to a potential client who may decide to look at using another business.
Final Thoughts
After spending time and energy undergoing a website redesign, you might not want to hear that the job is still not completely done. Changes are inevitable and customer preferences are no exception. With new trends and developments in the industry occurring more frequently, so does a customer’s preference.
In addition to this, what changes are implemented in your latest redesign might not be ideal a year or two from now. What worked for you might not anymore. As such, it is important to remain on top of any changes needed.
In doing so, you can amend your website in accordance with your changing business. Not only will it mean that your website is constantly updated, but it means that you will not have to undergo a big website redesign for a little while.
When a potential client visits your newly redesigned site, they will be greeted with everything they need to know about making an opinion of your business. One that will have them reaching out to seek the services of your business.
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