Yasaburo Kuwayama, does he still need an introduction? Probably not, but if there is one thing you should know about him it’s this: his books are amazing!
Logotypes of the World is one of the wonderful books Yasaburo Kuwayama has created. Unlike most of the logo books that can be found, this one features only logotypes or wordmarks. This book is thus purely focused on typographic, calligraphy and hand lettering logos. Are you already getting excited?
The cover of the book looks very familiar since Kuwayama tends to use the same lay out, style and colors for most of these A4 sized books. His book Trademarks & Symbols of the World looks the same at first sight, but they obviously aren’t. These 2 books complement each other perfectly since the trademarks books – yes, there are 2 of them – don’t feature logotypes. If you can’t get enough of one book, you’ll be very happy to find out that there is also a second part of the Logotypes of the World books which I unfortunately don’t own (yet).
The book itself is, again, an amazing piece of inspiration. The first pages of the book show logos in action and are printed in color. The second and biggest part of the book comes afterwards and shows one logotype after another, all printed in black.
Flipping through this book is a true fest for any lover of typographic logos. In fact, people who are only into typography and not specifically into logos will enjoy this book as well since it features so many logotypes in so many varieties. Bold logotypes, calligraphic work, handlettering, experimental wordmarks,… they all can be found in Logotypes of the World.
Looking at this book, it’s pretty clear that this is yet another wonderful publication Yasaburo Kuwayama realized. The simplicity of this layout – although it looks sometimes a bit messy with all those different sizes of logotypes – adds to the beauty of these black printed logos. The logotypes themselves are of the high quality we’re used to seeing in the books from Kuwayama.
Conclusion: Logotypes of the World by Yasaburo Kuwayama is, yet again, a book that will make your designer heart melt.