Today, a digital marketing strategy simply must be a combination of digital and social media marketing tactics and strategies to be successful.
Social media has become an integral part of a digital marketing strategy, offering valuable insight into buying habits and trends, new marketing channels to explore, and customer contact opportunities. It’s also a steady and reliable source of valuable market research data.
Creating the perfect integration of digital marketing and social media strategies is like creating the ideal secret sauce. The whole far outweighs the sum of the parts and creates a blend that can take a marketing plan and turn it into a viral sensation.
Primal specialises in creating a “secret sauce” for each of our clients. These “sauces” are different amounts of digital marketing strategies and social media tactics and strategies that, when combined, often accomplish much more than was ever imagined by the client.
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Content Amplification
When Primal creates a winning marketing strategy and combines it with the power that social media provides, the effect be enhanced by the various social media platforms and result in content that is amplified and reaches a far bigger audience.
This allows you to create new opportunities and explore new conversion and sales channels. It also allows you to create an ongoing dialogue with customers, which can further increase the exchange of information and become an ever-expanding phenomenon.
This content amplification can be the difference between a so-so-moving product and one that you have trouble keeping in stock. It can also be an introduction to new markets and opportunities.
Brand Awareness and Consistency
Achieving a sense of advantageous balance between the digital marketing exercises and the social media tactics you use can also help build symbiotic brand awareness and consistency that make your brand name a household word.
Enjoying a uniformly pleasant brand experience across multiple platforms and channels can cement the reputation of your brand and spread awareness of the positive aspects of your products and services.
Data Mother Lode
Social media platforms are all designed to offer users a different experience, and, over time, they can all feature different users and facets of society. Each of these different user bases has different preferences, types of engagement, and user behaviour.
They can be a mother lode of valuable market information. By studying buying, conversion and other patterns in these many user bases, you can create more effective ads or target your existing ads more effectively. Taking a data-driven approach is the most intelligent method of dramatically lowering your marketing costs while raising your ROI.
Partner with Primal
Primal can open up the world of social media and ensure your brand enjoys increased awareness and consistency. We can also expand your audience and help you reach and engage with new customers far beyond the reach of your existing website.
Contact Primal and discover the “secret sauce” that can help increase your profits by integrating digital marketing with social media.
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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.
