Logo Design & Brand Identity for Cuban Clothing Brand North 2 North

North 2 North is a clothing brand founded by two Cuban brothers. They design and sell bespoke clothing such as T-Shirts, Caps and Hoodies. With a vision and plan to start selling their goods they needed creative brand direction.

The Logo Creative was given full creative control to provide:

• Naming
• Logo Design
• Visual Identity

The first stage was to come up with a unique name with meaning. After a long naming process, North 2 North was born. The idea came from two brothers, who lived in Cuba which is part of the Caribbean Islands and is a region that is considered part of the continent of North America.

It was perfect, we then moved on to crafting a unique symbol and custom type that people would want to wear on clothing.

Designing a Logo for a Clothing Brand

We wanted to include the number “2” and letter “N” and the end result was pure magic, creating a letter “N” from “2” number “2” one for each brother.

The clothing brand is a brand driven business, and the logo design is going to be used on every item they produce and sell. It is vital that the logo design be incredibly versatile, as it needs to be effective when displayed on clothing items and possibly some smaller merchandise items such pins and badges in the future.

The clothing brand sector is such a competitive market to be in, and the main focus was the logo as this is the face of the brand and the visual focus that’s going to sell the items of clothing.

It needs to be unique and identifiable by consumers who will learn to recognise and trust the brand. It was a thrilling challenge finding the perfect logo design solution that both we and the client were extremely happy with the end result.

The Final Logo Design – What We Accomplished