Your business success depends on the quality of your products or services, but branding is what adds value to it. You can have the best product in the world but without people being aware of it, you will not be able to achieve great sales results. In other words, think of branding as a bridge that connects your business and your target audience. If you build a quality, beautiful bridge, people will want to cross it and come to you. If you build a bridge without anyone knowing about it, nobody will even bother finding it. In this article, we bring you 5 Common Misconceptions about Branding
Tag: Brand
5 Things Every Start-Up Must Do To Establish A Unique Brand Voice
As markets continue to saturate amid increasing demand and rising competition, the importance of a brand voice cannot be ignored. When considered in the context of startups, having a unique brand voice is imperative for survival. In this article we are going to take a look at 5 Things Every Start-Up Must Do To Establish A Unique Brand Voice
How Can Your Business Measure Brand Performance?
While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.
But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?
Personal Branding: Things That Help Create a Strong Brand
You’ve been working on your business for a while now, and your brand still doesn’t get enough recognition from the public? Read on as in this article we discuss Personal Branding: Things That Help Create a Strong Brand.
How to Create Successful Branded Content Campaigns
A lot of people wonder How to Create Successful Branded Content Campaigns, and we are going to take a look into it. Branded content is a powerful marketing instrument, which you can use to convey your brand message to your target audience. This type of content helps to turn customers into brand advocates and achieve long-term business goals.
If you want to learn more about How to Create Successful Branded Content Campaigns, read this article. It will help you to understand what branded content is all about and how to use it to benefit your company.
How Does Welcome Email Series Help with Building Brand Awareness?
We all know that welcome emails are essential. The very first interaction with new clients sets the tone for all the further communications. We need to win at this Stage as there may be no second chance to “talk” to new customers. Which is why we need to work thoroughly and use only the best welcome email templates for our welcome series. In this article we take a look at How Does Welcome Email Series Help with Building Brand Awareness?
How to Best Use Photographs in Brand Design
There is something undeniably powerful about well-captured photographs. They are able to win the attention and hearts of people in a way that illustrations can’t. This is why pictures can be an important aspect of your brand design. Of course, this does depend on the way you utilize them.
7 Clear Signs that it is time for your Brand to Redesign your Logo
Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.
How To Humanise Your Brand And Why You Need To
Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.
Things Most Of Us Were Unaware Of About These Famous Brand Logos
Human beings are visual creatures. Since the advent of advertising, marketers have taken advantage of this fact to help sell their wares.
That’s why, for many of us, the first thing we think about when we think of a brand is its logo. McDonald’s arches are arguably more famous than Ronald McDonald himself, while Coca-Cola’s swooping text is recognizable the world over. Let’s dive in and look at Things Most Of Us Were Unaware Of About These Famous Brand Logos.