Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.
Tag: Brand
Things Most Of Us Were Unaware Of About These Famous Brand Logos
Human beings are visual creatures. Since the advent of advertising, marketers have taken advantage of this fact to help sell their wares.
That’s why, for many of us, the first thing we think about when we think of a brand is its logo. McDonald’s arches are arguably more famous than Ronald McDonald himself, while Coca-Cola’s swooping text is recognizable the world over. Let’s dive in and look at Things Most Of Us Were Unaware Of About These Famous Brand Logos.
8 Effective Brand Building Strategies For Long-Term Success
Brand building is significant for business development. It is all about communicating about your brand and generating awareness about your products using different tactics and strategies. However, building a brand is not easy. It is important for marketing and advertising professionals to understand how to develop a business strategy and how to approach people. Brand building is a process, and you cannot achieve your goals entirely in a week or so. It requires a lot of time, resources, and strategies. In this article, we will discuss some of the most effective brand building strategies that can strengthen your brand and can help you take your brand to the next level.
How to Develop a Branding Strategy to Build your Business in 2019
Branding has never been more important. In 2019, strong branding is key: whether you are a major company, a small business, a startup or a social media influencer looking to build a personal brand. In all these cases, having a strong brand is critical to successfully growing your business and meeting your goals.
In this article, we look at the what, why and how of creating a branding strategy which will help you to grow your business in 2019.
The Art of Logo Design
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
5 Tips to Improve your Brand Communication
Marketing has become more collaborative today with marketers shifting to marketing together with consumers. The rise of social media has made this possible.
As a marketer you want consumers to be excited about your products or services and talk to others about them. For this to happen, you need to have an authentic brand voice and a relationship with your audience built on trust. Here are five tips to help you improve your brand communication.
History and Analysis of Successful Logos
In this article, we take a look at the history and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director. In this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
Strategize Your Way To Get More Consulting Clients!
The business consultancy industry is at it’s peak. In the United Kingdom, the consulting industry has an estimated value of £9 billion, and the potential to earn big from working as a consultant is undoubtedly high. So it’s no wonder that more and more people want to jump on the wagon and grab this one big opportunity to financial freedom.
10 Examples of Powerful Global Branding
Imagine your brand becoming a global household name, instantly recognised across the globe. These 10 Examples of Powerful Global Branding didn’t just survive — they thrived by mastering the art of global branding.
Continue readingFrom Logo Design Trends To Styles What’s Here To Stay In 2019
Designing a logo based on the current trends in logo design is never the way to go. Don’t ever design or redesign a logo to incorporate these latest trends just because everyone is talking about them as trends come and go they may fizzle out within a matter of months and my advice is to know what people are talking about and be aware of what’s happening but don’t follow logo design trends just because you think its the right thing to do because its not.