Brand Archives - Page 24 of 30 - The Logo Creative | International Logo Design & Branding Studio

Designer Interview With Sagi Haviv

Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, Women’s World Banking, and the US Open. Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope but also introduced a new approach to showcasing a firm’s portfolio.

What’s in a Logo?

When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.

How to Create a Great Brand Name

There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.

With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.

The Importance of Visual Identity for Building a Strong Brand

Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.

Why your business needs a brand Strategy

Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.

In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.

4 Ways to Start Creating a Photography Style Guide for a Brand

In this article, we will be discussing 4 Ways to Start Creating a Photography Style Guide for a Brand If you’re a photographer you will find this article very useful.

Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter

In this book review we look at Bigger Than This: How to Turn Any Venture into an Admired Brand by Fabian Geyrhalter.

Great Brands & their Makers: Harrods

You can get anything in there. Even a tiger.

That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.

I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.

Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.

Where do you find logo design inspiration

In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”

Can Logo’s Really Change Brand Image?

Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.

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That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.

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