Brand Archives - Page 25 of 30 - The Logo Creative | International Logo Design & Branding Studio

How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

How to Design an Identity for your Brand

What makes the brand unique?

Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.

Expanding Brand Identity Past Graphic Design

Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.

Brand Mistakes to Avoid

In this article we are we’re going to be discussing Brand Mistakes to Avoid

This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects

We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals

We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.

How Much Does a Logo Cost

When it comes to setting up a business, ‘How much does it cost to design a logo’is one of the most asked questions. This is an important question to research because it will define the future of your business. Here is a list of questions to consider for logo design and the link between branding:

Do I need a logo?

If you are creating a brand, then yes. It’s essential to have a logo to build your brand identity and future. Having a professional logo can help you to stand out from competitors. The first thing that customers will associate with you will be your logo. So it’s important that you make an effort to create a distinctive brand.

The Designer’s Guide to Brand Tone of Voice

Designers and Art Directors (the good ones at least) know how to handle words.

I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice

F1 Logo and Brand Spotlight

To the untrained eye, Formula 1 just looks like a procession of cars around a track, but to the enthusiast, the sport is full of suspense, precision, and risk. Formula 1 had its first race all the way back in 1950, and has entertained and surprised ever since. The sport is the fastest and most valuable racing series in the world; boasting the best drivers, mechanics, and sponsors. Millions view each race as the competition travels around the globe.

Branding… The Difference between “IS” and “WHAT”

Branding is one of the most misunderstood, misused and overly-simplified words in the English language. To most people, “brand” is a logo, or a company, or a product, and is used as a colloquial catch-all phrase to mean anything and everything.

To the average person, it isn’t any more complex than Brand X = Y.

Designing a Better Logo Design

In this article we discuss Designing a Better Logo Design

Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.

How Strong is the X Factor Brand

It’s safe to say that the ITV singing contest The X Factor has cemented its status as a cultural phenomenon. Since its debut back in 2004 up until today, it continues to draw fans from all parts of the nation. And because of technological mediums, many other countries from different corners of the globe now have access to the reality show – it is in fact broadcasted in over 140 countries. But for a show to experience success for over 13 years makes it a special case, especially considering that reality shows come and go.

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What makes the brand unique?

Do I need a logo?

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