Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.
Continue reading “Expanding Brand Identity Past Graphic Design”
In this article we are we’re going to be discussing Brand Mistakes to Avoid
This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects
We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals
We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.
When it comes to setting up a business, ‘How much does it cost to design a logo’is one of the most asked questions. This is an important question to research because it will define the future of your business. Here is a list of questions to consider for logo design and the link between branding:
If you are creating a brand, then yes. It’s essential to have a logo to build your brand identity and future. Having a professional logo can help you to stand out from competitors. The first thing that customers will associate with you will be your logo. So it’s important that you make an effort to create a distinctive brand.
Designers and Art Directors (the good ones at least) know how to handle words.
I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice
Continue reading “The Designer’s Guide to Brand Tone of Voice”
To the untrained eye, Formula 1 just looks like a procession of cars around a track, but to the enthusiast, the sport is full of suspense, precision, and risk. Formula 1 had its first race all the way back in 1950, and has entertained and surprised ever since. The sport is the fastest and most valuable racing series in the world; boasting the best drivers, mechanics, and sponsors. Millions view each race as the competition travels around the globe.
Branding is one of the most misunderstood, misused and overly-simplified words in the English language. To most people, “brand” is a logo, or a company, or a product, and is used as a colloquial catch-all phrase to mean anything and everything.
To the average person, it isn’t any more complex than Brand X = Y.
Continue reading “Branding… The Difference between “IS” and “WHAT””
In this article we discuss Designing a Better Logo Design
Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.
It’s safe to say that the ITV singing contest The X Factor has cemented its status as a cultural phenomenon. Since its debut back in 2004 up until today, it continues to draw fans from all parts of the nation. And because of technological mediums, many other countries from different corners of the globe now have access to the reality show – it is in fact broadcasted in over 140 countries. But for a show to experience success for over 13 years makes it a special case, especially considering that reality shows come and go.
Before we go any further, let’s get one thing straight, I AM NOT A GRAPHIC DESIGNER.
Now we’ve shone a spotlight on the elephant in the room, he can go and eat sugar cane and relax.
“So”, you may ask, “what the holy-heck is a non-graphic designer doing writing a post for The Logo Creative?”.
Beyond the shameless quest for publicity, I thought it might be refreshing to offer a slightly different perspective on the world of branding.
How do you wrap your mind around the return on investment, ROI, of a Naming Project? The exact value of a productive brand name is impossible to calculate. There are far too many variables involved to run any true and accurate A/B testing. Therefore, the logic behind investing in a great name for your company, brand, product, app, etc., has always been a bit nebulous. However, many marketers and entrepreneurs intuitively grasp the power of a great name based on the simple fact that your name is the most used aspect of your brand, and the cornerstone of your communication. At the end of the day, your business name is a priceless asset.
Continue reading “A Great Business Name Is Worth Its Weight In Gold”
