Today Designer Spotlight: Helseutvalget Brand Identity Spotlight
The Health Committee has updated visual identity, website, and printed material, following a need to collect all of its offers under the same profile.
Today Designer Spotlight: Helseutvalget Brand Identity Spotlight
The Health Committee has updated visual identity, website, and printed material, following a need to collect all of its offers under the same profile.
Today we’re going to discuss logo and brand guidelines.
Have you ever seen a company’s logo which has been stretched and squeezed it doesn’t look the best does it. Now imagine if that was your logo and you’d spent time and effort to get the perfect design and the perfect brand identity for your business or your service or your product and then you hand it over to someone. They take it the put it in an advert and they squash it to make it fit I can imagine it’s not going to make you happy.
In this article, I want to share a short video that’s worth a watch – What Makes a Truly Great Logo By Michael Bierut
Here’s how a simple mark ends up meaning something big as a great logo. Joe Posner of Vox, and well renowned graphic designer and author Michael Bierut (designer of the Hillary Clinton logo) explain.
Continue reading “What Makes a Truly Great Logo By Michael Bierut”
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