Brand Archives - Page 26 of 30 - The Logo Creative | International Logo Design & Branding Studio

A Great Business Name Is Worth Its Weight In Gold

How do you wrap your mind around the return on investment, ROI, of a Naming Project? The exact value of a productive brand name is impossible to calculate. There are far too many variables involved to run any true and accurate A/B testing. Therefore, the logic behind investing in a great name for your company, brand, product, app, etc., has always been a bit nebulous. However, many marketers and entrepreneurs intuitively grasp the power of a great name based on the simple fact that your name is the most used aspect of your brand, and the cornerstone of your communication. At the end of the day, your business name is a priceless asset.

Helseutvalget Brand Identity Spotlight

Today Designer Spotlight: Helseutvalget Brand Identity Spotlight

The Health Committee has updated visual identity, website, and printed material, following a need to collect all of its offers under the same profile.

Logo and Brand Guidelines

Today we’re going to discuss logo and brand guidelines.

Have you ever seen a company’s logo which has been stretched and squeezed it doesn’t look the best does it. Now imagine if that was your logo and you’d spent time and effort to get the perfect design and the perfect brand identity for your business or your service or your product and then you hand it over to someone. They take it the put it in an advert and they squash it to make it fit I can imagine it’s not going to make you happy.