Brand Archives - Page 29 of 30 - The Logo Creative | International Logo Design & Branding Studio

The Importance of Your Brand Colours

11/08/2017
by The Logo Creative

In this article were going to discuss The Importance of Your Brand Colours

No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as colour. On a completely subconscious level, the colour used has a significant impact on what the consumer thinks, and people will find a company off putting that does not use the right colour in the right way to match what they are selling. The effort you put into picking a colour scheme for your company might be the best investment you ever make.

Penta Cafe Brand Identity Spotlight

Today Designer Spotlight: Penta Cafe Brand Identity Spotlight

Penta Cafe is a modern cafe in the heart of Melbourne, Australia. Pop & Pac studio branded the cafe’s identity with an elegant, feminine aesthetic that counters the dark, monochrome interior design.

Middletown Cafe Brand Identity Spotlight

Today: Middletown Cafe Brand Identity Spotlight

Middletown Cafe, a Melbourne establishment, presents a brand identity designed by Pop & Pac that combines modern technique with timeless elegance. The cafe’s tagline, ‘inspired by a duchess’, reveals Kate Middleton as its creative muse.

Leap Brand Identity Spotlight

The vibrant brand identity for Leap was designed by Mexican studio, Menta Picante. Leap is a new school for developers that offers programming courses for high school students. The ‘Leap system’ aims to nurture learning in a dynamic and visually attractive manner.

Cioccolato Brand Identity Spotlight

Cioccolato a pastry boutique specialising in custom deserts for those special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.

Logo Design, But Not Like This

21/07/2017
by The Logo Creative

In this article The Logo Creative will discuss Logo Design, But Not Like This.

Logo design in the modern world is very under rated. People just don’t understand the value of it and how important a good logo is for their business. In this article I am going to outline ways in which you should NOT go about getting your logo designed… that is, if you are truly serious about your business and your brand.

Choosing a Logo For Your Startup Business

Choosing a logo for your startup Business means finding the core and principals of your business. It’s a chance to show your business’ identity and business values in a way that is straightforward and expressive.

Brand Awareness From an Early Age

In this article The Logo Creative discusses Brand Awareness From an Early Age

I have been amazed lately by my three-year-old daughter Amelia as she can recognise certain brand marks (logos) she sees regularly. It all started when i got a new logo design book Marks of Excellence: The History and Taxonomy of Trademarks its full of brand marks and logo designs of famous well know companies.

How Long Does It Take To Design a Logo

In today article The Logo Creative is going to talk about How Long Does It Take To Design a Logo.

Now there are a few things that can affect the time scale of a logo design project and the main thing is the process that your designer will go through when creating your Logo / Brand Identity. I thought it would would be helpful for both clients and also other logo designers who follow me on social media if I run through my logo design process today to give you an idea of how much attention to detail I take through my process and you can then compare that with other designers and see if they are someone that you want to work with or if you would rather work with a designer who follows a similar process to my own so let’s take a look at that process and see what’s involved.

Improve The Flow of Your Logo Design Process

In this article The Logo Creative discusses the topic of Improve The Flow of Your Logo Design Process

Creating a unique visual identity for any brand can be quite a challenge, because there are so many things to factor in. The process is not as simple as throwing your creative juices into the project – that’s just a small fraction of it. Logo design demands a lot more from any graphic designer, and these demands cannot be seen as too overwhelming or over the top. It is what it is, and logo design will always be one challenge that creatives can either miserably fail at, or greatly excel in.

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