In todays article we take a look at How Important is Personalisation in Marketing.
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Why Physical Branding Still Matters in a Digital World
In this article we take a look at Why Physical Branding Still Matters in a Digital World.
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Behind the Logo: What It Takes to Grow a Design Business
Design businesses often start with a sketchpad, a laptop, and a passion for aesthetics. But scaling that passion into a thriving, sustainable company takes more than great logos or bold branding ideas. It requires business acumen, systems that support growth, and a deep understanding of what clients value most.
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How to Redesign a Logo Without Losing Brand Identity
Redesigning a logo is a crucial step for any business looking to stay relevant in today’s competitive market. However, it’s essential to do this without losing brand identity, as a logo is often the first impression customers have of your brand.
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Brand Awareness Examples: 7 Companies That Dominated Their Market
Ever wondered how some brands become household names while others fade into obscurity? The journey from unknown entity to market leader isn’t just about luck – it’s about masterful brand awareness strategies that capture attention and stick in consumers’ minds.
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How to Build a Brand Identity: From Logo Design to Brand Strategy
A logo is the most essential element of a brand, serving as its face and primary identifier. However, a brand identity goes beyond just the logo—it encompasses the entire personality and visual appearance of a brand. In this article, we explain how to build a brand identity, from logo design to full brand strategy.
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LogoTalk Podcast Ep.5 – 10 Questions to Ask Before Designing a Logo for Your Brand
The fifth episode of The Logo Creative – LogoTalk Podcast provides “10 Questions to Ask Before Designing a Logo for Your Brand” and discusses crucial aspects like brand identity, target audience, competitor analysis, colour psychology, typography, scalability, and the overall emotional impact desired.
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Visual Identity Elements: The 7 Core Components Every Brand Needs
Did you know that consistent brand presentation has been shown to increase revenue by up to 33%? Yet surprisingly, many brands struggle to maintain consistency across their visual Identity elements.
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6 Best Ways to Create a Strong Visual Identity for Schools and Universities in 2024
The educational sector is one of the world’s most prominent and rising sectors, with an estimated market of $3,438 billion in 2023 to $3707 billion in 2024, at a compound annual growth rate (CAGR) of 7.8%.
The Power of Personalized Mugs in Effective Brand Promotions
In our super competitive world, companies are always seeking cool ways to get their brand noticed. Despite all the digital hype, don’t forget about the classics like personalized mugs! They’re more than just mugs.