When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products
Tag: Branding
The 4 P’s of Brand Marketing
For an organization to market its products & services, four things are required to be considered, which comes under the umbrella of the marketing mix, a famous marketing term. The marketing mix is considered to be the tactical part of any marketing plan. This marketing mixes is also called 4P’s, which include Product, Price, Place, and Promotion. Join us in this article, as we discuss The 4 P’s of Brand Marketing.
7 Funniest Branding Fails
It takes a lot to set a business apart from the crowd nowadays. From an eye-catching logo to an earworm-inducing jingle in an advert, businesses have to try all the marketing tricks in the book (as well as often penning new ones) to grab their audience’s attention, but these are just the icing on the cake that is a business’s image, it’s philosophy; it’s branding. Lets take a look at 7 Funniest Branding Fails.
Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign
A lot of business owners, no matter how noble their purpose it, are unaware of what branding can accomplish for them. Some of them think that having a website and social media presence is enough. What they do not know is that branding is more than just having a distinct logo. In this article, we discuss Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign.
The Difference Between Marketing and Branding
Branding and marketing are two vital business functions that work together to increase revenue. These events are used to inform people about a product or company. They are so closely related that people often do not realize the difference between marketing and branding. In this article, we take a look at The Difference Between Marketing and Branding
Where to Place Your Logo to Enhance Your Brand
Never underestimate the power of your logo – it’s the symbol of your brand. Indeed, people see your logo whenever they purchase your products or services. In terms of brand recall, it is an extremely powerful tool. This is why you see logos in ads and on billboards. Designers call it the ‘power of visualisation’. In this article, we discuss Where to Place Your Logo to Enhance Your Brand.
Style Guide & Brand Book Templates
A bundle of 20 professional Style Guide & Brand Book Templates that are beautifully designed. Making brand guidelines, brand manuals & corporate branding guides has never been so easy.
Practical Perspective on Brand Perception
Yes, there are quite a bit of article out there on brand, branding, and perception, and for the most part, they are great. However, this article is not to challenge any of those, I am merely aiming to align a philosophy with a practical perspective on brand perception. Perhaps also to simplify that perception. In this article, we take a look at a Practical Perspective on Brand Perception.
How Escalator Branding Is Transforming OOH Design
Designing for Out Of Home Media (OOHM) has always presented both a unique opportunity and challenge for designers, but for many years it’s been something of a stable industry in terms of the available media. From hoarding graphics to billboards, and even vehicle graphics, the available canvases for print have remained fairly consistent. Comparatively recently, however, one medium, in particular, has been shaking things up: escalator branding. In this article, we take a look at How Escalator Branding Is Transforming OOH Design.
7 Tips to Write Your Personal Brand Statement
Striking personal brand statement examples impress and stick to our memory. They ensure a simple way to strengthen your public image, superimpose your future partners, and even forward your professional activities on the right course. It is crucial to pay special attention to your online self-presentation. In this article, we give you 7 Tips to Write Your Personal Brand Statement.