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Practical Perspective on Brand Perception

Practical Perspective on Brand Perception

Yes, there are quite a bit of article out there on brand, branding, and perception, and for the most part, they are great. However, this article is not to challenge any of those, I am merely aiming to align a philosophy with a practical perspective on brand perception. Perhaps also to simplify that perception. In this article, we take a look at a Practical Perspective on Brand Perception.

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How Escalator Branding Is Transforming OOH Design

How Escalator Branding Is Transforming OOH Design

Designing for Out Of Home Media (OOHM) has always presented both a unique opportunity and challenge for designers, but for many years it’s been something of a stable industry in terms of the available media. From hoarding graphics to billboards, and even vehicle graphics, the available canvases for print have remained fairly consistent. Comparatively recently, however, one medium, in particular, has been shaking things up: escalator branding. In this article, we take a look at How Escalator Branding Is Transforming OOH Design.

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7 Powerful Tips That Will Improve Your Brand Awareness

7 Powerful Tips That Will Improve Your Brand Awareness

Branding is a crucial aspect of any company that aims to be unique and successful. 89% of B2B marketers consider creating brand awareness one of their most significant goal followed by lead generation and conversions. Your brand is what makes your business to stand out and win against competitors. In this article, we give you 7 Powerful Tips That Will Improve Your Brand Awareness.

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