In this article, we take a look at the history and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director. In this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
The business consultancy industry is at it’s peak. In the United Kingdom, the consulting industry has an estimated value of £9 billion, and the potential to earn big from working as a consultant is undoubtedly high. So it’s no wonder that more and more people want to jump on the wagon and grab this one big opportunity to financial freedom.
Imagine your brand becoming a global household name, instantly recognised across the globe. These 10 Examples of Powerful Global Branding didn’t just survive — they thrived by mastering the art of global branding.
Continue readingDesigning a logo based on the current trends in logo design is never the way to go. Don’t ever design or redesign a logo to incorporate these latest trends just because everyone is talking about them as trends come and go they may fizzle out within a matter of months and my advice is to know what people are talking about and be aware of what’s happening but don’t follow logo design trends just because you think its the right thing to do because its not.
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
As many freelancers and agency workers know, Slack is the go-to platform for live business chat and tools. It is the best way of collaborating with colleagues from other countries and time zones. It was originally used as an internal piece of software used in the development of a video game. The game didn’t see the light of day, but the tools used have now become what we know as Slack.
Typography is a critical part of the design, but unfortunately, it is not always well planned out. You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services In this article we discuss Why Typography is important in branding.
Debenhams has been a mainstay of the UK high street since they were founded in 1778. They have since become known as one of the leading department stores in the country and provide quality clothing, homewares, and gifts. Their fortunes have been up and down of late, so new branding was seen as a way to change their image and push them towards the future.
We’ve all been there.
After weeks of developing and promoting your website’s content, you’re still staring at a bunch of disappointing sales reports.
Don’t blame yourself.
In the world of online businesses, a solid product isn’t enough to win customers anymore. You also need to cultivate your brand’s authority in order to cut through the competition and build buyer confidence.
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.
