Branding Archives - Page 26 of 35 - The Logo Creative | International Logo Design & Branding Studio

Is Your Content Hurting the Brand? 6 Tips to Fix the Damage

Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determines the success of your online marketing campaign.

But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.

They make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.

Are you doing the same thing?

How to Create the Perfect Brand Launch for Your Graphic Design Business

For any business that’s just starting out, a brand launch offers the opportunity to make a splash and announce yourself to the world. For graphic design businesses, in particular, your brand launch is the ideal time to showcase the creativity and talent of your team to potential clients. However, not all brand launches are created equally. In order to maximize the benefits of this exciting event, it’s essential to approach your brand launch strategically.

7 Things Famous Brands Have In Common

Businesses face a high level of competition in just about every industry out there. With such pressure, it is important, now more than ever, to try and stand out from the competition. Your identity and value proposition should be unique and your branding should be strategic.

Alcohol Research UK + Alcohol Concern = Alcohol Change UK

Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, the new national charity formed from the merger of Alcohol Research UK and Alcohol Concern.

Ways Brand Storytelling Helps Business Convert Prospects into Customers

In this article, we take a look at Ways Brand Storytelling Helps Business Convert Prospects into Customers.

How to Make Your Brand Development Strategy Work

While having a great product is certainly a must if you are trying to make your company successful, it is only one piece of the puzzle. The same can be said for your company logo, website, social media profiles, and last but not least, your name. That’s just the material part of what makes up your brand because there is an intangible part to every business, which includes the public’s perception of your company, values it is trying to promote, as well as emotions it is usually associated with.

10 Essential Rules for Online Branding to Increase Ranking

Let me start with a brief definition of what branding is. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Think about water – we all consume it, but we all have our preferences. Have you ever asked yourself why you prefer Nestle instead of Dasani? Branding is finding an answer to the question, “why is my product better than yours?”

Designing a Social Media Strategy For Your Brand

Everything you aim to achieve and plan to do on social media is what we call –Social Media Marketing Strategy. Apart from just guiding your actions, it allows you to keep track of whether you are succeeding or failing. Each update, promotion, engagement, and activity that happens on your social should serve a purpose.

5 Simple Tips For Building A Strong Brand Identity

Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.

How does your packaging tell your story?

It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside

Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?

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It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside

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