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Designer Interview With Paula Scher

Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy
Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.

What’s in a Logo?

When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.

How to Create a Great Brand Name

There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.

With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.

The Importance of Visual Identity for Building a Strong Brand

Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.

Why your business needs a brand Strategy

Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.

In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.

Teamspeak Brand Spotlight

Before the days of Discord, Teamspeak was the place for video game chat. I personally remember using it to chat with strangers all over the world while playing some of my favourite games. Teamspeak is an online voice and text chat service used for mainly video gaming and conference calls but could be used for almost anything. The software was founded in 2002 and since then grew to be one of the main crowd voice chat programmes available online.

Great things come in threes

Ever noticed how things are often better in threes?

Two is too little. And four feels like it’s a tad too much.

But three?

Three feels just right, doesn’t it?

4 Ways to Start Creating a Photography Style Guide for a Brand

In this article, we will be discussing 4 Ways to Start Creating a Photography Style Guide for a Brand If you’re a photographer you will find this article very useful.

Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter

In this book review we look at Bigger Than This: How to Turn Any Venture into an Admired Brand by Fabian Geyrhalter.

Why great branding needs great copywriting

Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.

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