Branding Archives - Page 29 of 35 - The Logo Creative | International Logo Design & Branding Studio

How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

Designer Interview With Alina Wheeler

Today a designer interview with Alina Wheeler who is a design director and in-demand branding consultant to marketing executives and design consultancies, a frequent speaker and highly regarded author of the ever-popular book “Designing Brand Identity: an essential guide for the whole branding team” which is now in the 5^th edition of writing this article but I’m certain if ever there was a new release in years to come it would be just as popular as the last.

How to Design an Identity for your Brand

What makes the brand unique?

Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.

Expanding Brand Identity Past Graphic Design

Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.

Brand Mistakes to Avoid

In this article we are we’re going to be discussing Brand Mistakes to Avoid

This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects

We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals

We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.

Trivago Brand Spotlight

20/04/2018
by Jude Coram

In this edition of Brand Spotlight, we take a look at Trivago Brand Spotlight

Forward to the past: retro-rebranding of logos

From time to time, successful companies change their logos. Why? Why they change something in the company, where profits grow and where are more than enough customers? According to the Feng Shui School of Forms, the reason, like the logo itself, is in the information plane.

Rebranding as changing the brand and logo as its component is done in order to meet the new energies of the new era. Often these are internal impulses caused by new energy-information flows. Formally, it may be due to the fact that a new director comes to the company, top management changes. Or the range of goods and services varies. The staff and even the target audience are changing.

How Much Does a Logo Cost

When it comes to setting up a business, ‘How much does it cost to design a logo’is one of the most asked questions. This is an important question to research because it will define the future of your business. Here is a list of questions to consider for logo design and the link between branding:

Do I need a logo?

If you are creating a brand, then yes. It’s essential to have a logo to build your brand identity and future. Having a professional logo can help you to stand out from competitors. The first thing that customers will associate with you will be your logo. So it’s important that you make an effort to create a distinctive brand.

Logos That Paved the Way for Branding

Understanding the process that we know as branding is not an easy task. For many of us, it’s hard to explain what is the main meaning of this expression. But, that is not strange because here we speak about hard and a very long way from starting a business until climbing to the top.

On the other side, every time we hear the word brand, some sparkling voice in our heads is telling us we know that is something valuable and worthy of buying. Branding can range from food, drinks, clothing, health, and wellness, etc.

If you think a bit about branding, what would you say this word means? Is it only the company name, a sign or picture, a word or something similar? Whatever you choose from the examples given before, you would be wrong.

Designer Interview With Debbie Millman

Today a Designer Interview With Debbie Millman for the past twenty years, Debbie has been President of Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. In 2014, she was named President, Chief Marketing Officer of the firm. In 2013, Debbie was named one of the most influential designers working today by GDUSA. Debbie is the founder and host of Design Matters, the world’s first podcast about design, which has garnered over one million downloads and a Cooper Hewitt National Design Award. In the nine years since its inception, Millman has interviewed more than 250 design luminaries and cultural commentators, including Massimo Vignelli, Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more.

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What makes the brand unique?

Do I need a logo?

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