Every business is vying for brand visibility on the internet, the most promising avenue for brand promotion and marketing. Today, almost all sizes and kinds of companies maintain an online identity, and it is up to the business owners how they use it for leveraging their marketing efforts. Online identity is mandatory for startups that also have to face an uphill task in introducing and establishing the brand first and then taking on the competitors. Every industry segment is exceptionally crowded and dominated by established players who have already earned the confidence of consumers for their brands. The biggest challenge that startups face is to work out ways of making the brand visible and taking it at par with other established brands. It is the least that they have to achieve if not able to make it most desirable.
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