Every business is vying for brand visibility on the internet, the most promising avenue for brand promotion and marketing. Today, almost all sizes and kinds of companies maintain an online identity, and it is up to the business owners how they use it for leveraging their marketing efforts. Online identity is mandatory for startups that also have to face an uphill task in introducing and establishing the brand first and then taking on the competitors. Every industry segment is exceptionally crowded and dominated by established players who have already earned the confidence of consumers for their brands. The biggest challenge that startups face is to work out ways of making the brand visible and taking it at par with other established brands. It is the least that they have to achieve if not able to make it most desirable.
Tag: business
What’s in a Logo?
When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”
Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.
How to Create a Great Brand Name
There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.
With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.
Why your business needs a brand Strategy
Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.
In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.
Top Trends that will shape the future of Digital Marketing
Technologies are constantly changing and with it, the style and manner of advertising and especially Digital Marketing is continuously in flux. In this article, we will go through some of these critical points which can help you design a better Digital Marketing Strategy for your Ventures and businesses.
Work For Money, Design For Love by David Airey
Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.
Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.
Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”
Change Your Process, Land Higher Paying Clients
Are you currently frustrated because you’re landing low-paying clients? I get it. I was frustrated for years and tried every piece of advice that came my way about how to charge more. From endlessly talking about what’s stopping me, to charging more with every new client, nothing worked consistently.
I would hear things like, “It’s all mindset. You just need the confidence to charge higher prices.” And while that’s true, where does the confidence come from? Do we just need to muster enough to be able to charge more? Or was there something else to it?
How Much Does a Logo Cost
When it comes to setting up a business, ‘How much does it cost to design a logo’is one of the most asked questions. This is an important question to research because it will define the future of your business. Here is a list of questions to consider for logo design and the link between branding:
Do I need a logo?
If you are creating a brand, then yes. It’s essential to have a logo to build your brand identity and future. Having a professional logo can help you to stand out from competitors. The first thing that customers will associate with you will be your logo. So it’s important that you make an effort to create a distinctive brand.
Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)
Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.
Designing a Better Logo Design
In this article we discuss Designing a Better Logo Design
Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.