Chermayeff & Geismar & Haviv Archives - The Logo Creative | International Logo Design & Branding Studio

Designing Brand Symbols: The Principles & Process of Making Logos that Last

Sagi Haviv is a partner and logo designer at Chermayeff & Geismar & Haviv, this independent New York-based graphic design firm is responsible for many of the most famous logos of all time, including those for Mobil Oil, Chase bank, PBS, NBC, Showtime Networks, NYU, National Geographic, and Barneys New York. The firm most recently designed the new logo for Animal Planet. Check out Sagi’s new online class Designing Brand Symbols: The Principles & Process of Making Logos that Last.

Continue reading “Designing Brand Symbols: The Principles & Process of Making Logos that Last”

Designer Interview With Sagi Haviv

Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, Women’s World Banking, and the US Open. Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope but also introduced a new approach to showcasing a firm’s portfolio.

Continue reading “Designer Interview With Sagi Haviv”

Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!