Coca-Cola brings people joy. It’s happiness in a bottle and enjoyed in 200 countries, consuming a rate of 1.7 billion servings a day. The history of this world famous logo design began in 1886 in New York Harbor with John Stith Pemberton (1831–88). Join us in this article as we look at the Coca-Cola Logo Evolution – Famous Logo Design History.
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Imagine your brand becoming a global household name, instantly recognised across the globe. These 10 Examples of Powerful Global Branding didn’t just survive — they thrived by mastering the art of global branding.
Continue reading “10 Examples of Powerful Global Branding”From time to time, successful companies change their logos. Why? Why they change something in the company, where profits grow and where are more than enough customers? According to the Feng Shui School of Forms, the reason, like the logo itself, is in the information plane.
Rebranding as changing the brand and logo as its component is done in order to meet the new energies of the new era. Often these are internal impulses caused by new energy-information flows. Formally, it may be due to the fact that a new director comes to the company, top management changes. Or the range of goods and services varies. The staff and even the target audience are changing.
Continue reading “Forward to the past: retro-rebranding of logos”
Understanding the process that we know as branding is not an easy task. For many of us, it’s hard to explain what is the main meaning of this expression. But, that is not strange because here we speak about hard and a very long way from starting a business until climbing to the top.
On the other side, every time we hear the word brand, some sparkling voice in our heads is telling us we know that is something valuable and worthy of buying. Branding can range from food, drinks, clothing, health, and wellness, etc.
If you think a bit about branding, what would you say this word means? Is it only the company name, a sign or picture, a word or something similar? Whatever you choose from the examples given before, you would be wrong.
