Colour probably doesn’t rank as the most important factor to a client when they are considering their branding.
We are all subconsciously connected to different colours. Red is warm and is an indicator of danger. Blue is cold. Green indicates peace and nature. We’re tuned into it, and it is something that has evolved with us as human beings. We use our perception of colour in our everyday lives from the moment we wake until when we go to bed.
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