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Creative Strategy and Business Design

Creative Strategy and Business Design

There is a strong relationship between marketing strategy, businesses objectives, and the creative products are created by the result of using a left-brained thinking strategy to a right-brained problem solver. Profitable businesses are making money in billions by identifying the value of desegregating “design thinking” into their development. In this article, we take a look at Creative Strategy and Business Design.

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Creative Thinking as a Cure to Design Problems: 7 Proofs from the Professionals

Creative Thinking as a Cure to Design Problems: 7 Proofs from the Professionals

The most alarming problem a designer could face is obviously a lack of design. The deadline is closing in, you give your best to finish your project, but everything you try to do in order to conjure a satisfying design solution falls apart. Creative blocks are not just an excuse that some people use in order to justify their unwillingness to focus on their work, they happen to all of us more often than we care to admit.

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Making Your Logo Creative and Meaningful

Making Your Logo Creative and Meaningful

There are many people out there that think designing a logo is easy, well in their case slapping an icon next to their business name that’s been typed in a ridiculous font is easy but designing a logo that is creative with meaning is much more than that and requires hours, day, weeks and even months of research to fully understand the brand and its visual representation. In this article we discuss Making Your Logo Creative and Meaningful.

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Run Studio Run by Eli Altman - Book Review

Run Studio Run by Eli Altman

Run Studio Run is a book that details how to manage and grow a small creative studio. The first edition was successfully funded on Kickstarter and is available for purchase through Extracurricular Press in May 2018.

Run Studio Run is a step-by-step guide that helps you look at your studio critically—as a business as opposed to an artistic endeavor. You will establish goals and paths and how to reach them. You will see that the more of your business you can commit to the process, the more you will free yourself up to do the work you really love.

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Creative Strategies to Market your Startup on a Shoestring

Creative Strategies to Market your Startup on a Shoestring

You’re now the proud founder of a new startup, congrats! The next step in establishing your new business is building brand awareness and tempting in those crucial new customers. As a startup business, you know only too well that every penny counts. Marketing on a shoestring is no easy feat, yet it’s crucial to driving your success. The good news is that it is achievable and there are plenty of easy, affordable options to get your name out there without blowing your budget.

Here, we run through five creative, budget-friendly strategies for marketing your startup on a shoestring.

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Five Overlooked Ways for Continuous Creative Growth

Five Overlooked Ways for Continuous Creative Growth

The most successful creatives understand there are always new skills and techniques to learn.

You want to learn a new skill? Learn.

Why are some creatives great at what they do? Simply, they dedicate the time to learn their craft—especially the fundamentals.

A logo designer becomes great at designing logos because they studied the fundamentals that form a great logo. A copywriter can write a 1000 words in 10 minutes because they learned the fundamentals, then practiced and wrote daily.

Here’s the crux of this article nice and early for you…

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