Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.
Tag: Design
How Your Business Can Profit From Creative Individuals
Every manager often sets deadlines and goals for employees to meet but based on research studies, this creates problems at the workplace since workers end up being tired, or in the worst case, they fail to express their creativity. In this article we discuss How Your Business Can Profit From Creative Individuals.
How Unique Is Your Brand – Acknowledge Your Brand From Different Perspectives
In this article we discuss How Unique Is Your Brand – Acknowledge Your Brand From Different Perspectives.
How Can A Service Design Consultant Help Your Logo Company
There are many professionals today that can help you in your business functions, without necessarily becoming a part of your full-time workforce. These are the professionals that you choose to outsource. One of these professionals is a design consultant. In this article we discuss How Can A Service Design Consultant Help Your Logo Company.
Why Good Copywriting Is Necessary in Logo Design
Logos are used by brands to create an identity. Often, they’re the first encounters people have with a business, so they must make an impression and set the right tone. In this article we discuss Why Good Copywriting Is Necessary in Logo Design.
Creative Graphic Design Tips for Your Brand
In this article we discuss Creative Graphic Design Tips for Your Brand.
How You Can Improve Your Efficiency as a Graphic Designer
Are you a graphic designer who is in a slump at the moment? This is something that most designers have to experience. And there is no need to start thinking that this job was not for you. You are bound to get past the problem eventually. In this article we share suggestions about How You Can Improve Your Efficiency as a Graphic Designer.
Top 6 Branding Trends for Restaurants
Various studies reveal that the majority of the new businesses launched every year are food service businesses. This includes everything from food trucks to cafes and restaurants. However, only 50 percent of these businesses stay operational after two years. In this article we look at Top 6 Branding Trends for Restaurants.
How to Create a Compelling Brand Identity
Your business’s success isn’t just about the things you sell — it’s also about what you stand for and consider important. Some brands may value slick, professional product design. Others may want to focus on high quality customer service and their products’ hand-crafted or artisanal qualities. In this article we look at How to Create A Compelling Brand Identity.
Tips For Choosing a Good Logo For Your Product Packaging Ideas
Product packaging is a key marketing tool for small businesses. It helps customers identify not only the product, but also the brand in general. That’s why product packaging has to be unique, memorable, and attractive. It’s an incredible way of boosting your sales. In this article we give you Tips For Choosing A Good Logo For Your Product Packaging Ideas.