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The Visual Language of Packaging - A Psychological Analysis of Consumer Response

The Visual Language of Packaging: A Psychological Analysis of Consumer Response

In the world of consumer goods, bespoke packaging is more than a simple protective vessel for a product—it is a communication tool that has the power to influence consumers’ buying decisions. In this article we discuss The Visual Language of Packaging: A Psychological Analysis of Consumer Response.

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The Power of Visual Branding - A Guide to Creating a Memorable Brand Identity

The Power of Visual Branding: A Guide to Creating a Memorable Brand Identity

When running a business, it is crucial that you communicate who you are to your target market. What do people think about your business at first glance? It is your work to ensure that they are getting the right message. In this article we discuss The Power of Visual Branding: A Guide to Creating a Memorable Brand Identity.

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