Creating a logo is easy, but creating a good logo is not. There are myriad things to consider when you’re creating your brand’s logo, and it’s easy to get lost down a rabbit hole of design. In this article we take a look at 4 Things To Learn From Looking At Some Of The World’s Oldest Logos.
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There is something undeniably powerful about well-captured photographs. They are able to win the attention and hearts of people in a way that illustrations can’t. This is why pictures can be an important aspect of your brand design. Of course, this does depend on the way you utilize them.
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Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.
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Not every company and client will be sold on your abilities as a creative and hand you the duties of branding or rebranding their business on a whim. Whether you are a junior graphic designer or a professional art director, sometimes you will have to write a design proposal to win over a client. In this article, we take a look at The Guide to Write a Winning Design Proposal.
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Over the past few years, companies have tried their absolute best to stay ahead of their competitors. They make use of marketing strategies and blueprints to develop their brand and product image, use digital marketing to drive more traffic to their websites and work hard to gain the attention of the customers. Continuous development of their products and services followed by a strong online marketing strategy earns them a strong position in the market and in the heart of the customers. In this article, we are going to be looking at Optical corrections every logo designer should know about
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Design strategy is a very important part of every marketing strategy. Every company should have its design strategy firmly aligned with the brand strategy. Why? Because, according to research, visual content is processed 60,000 faster by the brain, in comparison to text content. In this article, we take a look at Understanding Design Strategy for Effective Graphic Design for Clients
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You are probably thinking of starting a business or a part-time hustle that will put you in a better situation financially. And that’s a great thing. Many small businesses have made people better financially stable than their full-time jobs. For the business to start operating and attracting customers, it needs a logo. So lets look at How to Create a Killer Company Logo and Improve Your Brand
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Today’s consumers are more tech-savvy and have higher expectations from brands they like most. They want brands to deliver unique and great experiences. This is why more and more marketers, designers and developers are putting their best efforts to create a great website user experience to fulfill the ever-increasing demands of consumers.
Corporate brand building includes everything a company does to create awareness, build customer loyalty and value for itself.
Specifically aimed at aligning with the company’s vision and values, a strong corporate branding strategy is what makes your company surpass the competition by presenting your business and product as unique in the eyes of the customers.
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Back in the old days, having a website used to be enough for everyone who wanted to outrank their competition. But those days are long gone. Nowadays, having a website is not an advantage anymore but a necessity.
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