A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
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Whether you’re a professional designer, a beginner designer, or a webmaster that’s looking for the basics of web and graphic design, you should be aware of one thing: Just like writing, coding, or language learning, designing is primarily a skill. It can become art if passion, knowledge, expertise, and experience are each present. Either way, you cannot master a skill and you cannot design art unless you have a solid foundation. Well, for that reason, in today’s article we discuss The Basics of Good Design: 12 Rules Professional Designers Stick To
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The most alarming problem a designer could face is obviously a lack of design. The deadline is closing in, you give your best to finish your project, but everything you try to do in order to conjure a satisfying design solution falls apart. Creative blocks are not just an excuse that some people use in order to justify their unwillingness to focus on their work, they happen to all of us more often than we care to admit.
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Human beings are visual creatures. Since the advent of advertising, marketers have taken advantage of this fact to help sell their wares.
That’s why, for many of us, the first thing we think about when we think of a brand is its logo. McDonald’s arches are arguably more famous than Ronald McDonald himself, while Coca-Cola’s swooping text is recognizable the world over. Let’s dive in and look at Things Most Of Us Were Unaware Of About These Famous Brand Logos.
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This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains
“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”
Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.
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Getting your graphic design projects right is no easy feat. There are so many elements and aspects to consider per project that not only can it be hard to know where to begin, but also to make sure everything is covered and prepared for. However, the actual process isn’t even the most challenging bit; getting the ideas in the first place is.
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To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
Graphic design has always been a popular choice for those deciding on a profession, especially if you are creatively inclined, as you get to flex that muscle while you work! For this reason, the competition is thick, and becoming a proficient graphic designer and securing a role or freelance work can seem like a big hill to climb. Especially when you take into account the number of techniques and software available to designers these days. In this article we discuss Graphic Design Tips Every Beginner Should Know
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As a designer who sells readymade design templates, you’d think I’d be a fan of premade logos. As it happens, I’m really not – but don’t call me out as a hypocrite just yet… there are some pretty good reasons why. Read on to find out Why A Premade Logo Isn’t Good Enough For Your Business
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