The word “Design” seems to permeate every facet of owning a business these days. We hear high-end brands like Apple espouse the benefits of employing design thinking at seemingly every keynote, but what is it and is it something you need to be employing for your business?
The answer is most likely yes. Read on to learn about The Power of Design Thinking
Aaron Draplin is a graphic designer, author, and founder of The Draplin Design Co. (DDC). He was Born and raised in Detroit, Michigan, on October 15, 1973. and now based in Portland, Oregon. When Aaron left high school at 17 he started his associate degree at Northwestern Michigan College. This is where he learned the basics of visual art. When he turned 19 he moved to Bend, Oregon to pursue his career in graphic design.
The book I had been waiting for after reading the first Book of Ideas blew me away! which we also reviewed. I was really looking forward to receiving the second coming in vol 2, We had this on pre-order and received it before release giving us time to read and review it. The book was released yesterday on 7th September at a launch event in London and like the first book again I am blown away!
Business success depends on fast revenue generation, and the best way of doing it is to embrace SEO. Today, online marketing is the only way to give impetus to overall marketing activities linked to revenue generation. That is the reason why businesses of all sizes and shapes cutting across industry segments are implementing SEO. Google has recognised the needs of businesses so well that it has devised local SEO for small companies that have made SEO accessible for even the most modest business set up. It has put to end the long-standing misconception that SEO is for big companies only.
Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.
If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.
That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.
Continue reading “Is Your Website Designed To Supplement The Buyer’s Journey”
When designing a logo there are many factors that go into creating a brand’s visual identity. Below is a list of areas a logo/brand identity designer should take into consideration when creating a logo design. Let’s take a look How To Level Up Your Logo Design Skills.
Simon Manchipp is the Executive Strategic Creative Director and Founder of SomeOne a world-class London design practice that launches, relaunches, manages & protects brands. The company was founded in 2006 and specialises in Branding including Brand Strategy and Launches.
They have worked with clients such as O2, Intel, Disney, Tottenum Hotspurs, Aston Villa, The Olympics, Tesco, Maplin, Domino’s Pizza. British Athletics, The Royal Opera House, Madame Tussauds to name a few in their impressive client list.
The company has previously won awards including Transform Awards, The Drum Marketing Awards, Brand Impact Awards and Creative Pool Awards.
There are lots of things you have to think about when developing your business; you’ve got to build a team, develop a product, figure out your target audience. But in today’s world, when there’s so many new business launching, it’ll make your head spin (there are tens of millions of small businesses on Facebook alone), it’s more important than ever to break through the clutter and connect with your audience. And the best way to do that? Through branding and logo design. In this article, we discuss How the right logo design gets your business going.
Continue reading “How the right logo design gets your business going”
Continue reading “Nike Logo Evolution and History – The $35 Swoosh”
Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, Women’s World Banking, and the US Open. Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope but also introduced a new approach to showcasing a firm’s portfolio.
