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Draplin Design Co. Pretty Much Everything by Aaron James Draplin

Graphic designer Aaron Draplin looks back on his career so far in this colourful, detailed and heartfelt book.

Aaron Draplin is the graphic designer behind the branding of Ford Motors, Esquire, and even the Obama Administration. This big colourful book takes a look back on his amazing career so far in this heartfelt and pointed retrospective.

Designer Aaron James Draplin’s book Pretty Much Everything certainly lives up to its name. This mid-career retrospective is stuffed with countless examples of his influential work, ranging from snowboard graphics to logo designs, and insights into Draplin’s unruly career path.

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Apple Logo Evolution – It all Started With a Fruit

In a press conference in 1981, there was a question from a journalist about why Steve Jobs chose the name Apple. To this question, he answered, ” I love apples and like to eat them. But the main idea behind Apple is to bring simplicity to the public in the most sophisticated way possible, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong. ” Join us in this article as we discuss Apple Logo Evolution – It all Started With a Fruit

Things Graphic Designers Should Know

In this article we are going to discuss Things Graphic Designers Should Know. There is no set path or a traditional route in a person’s graphic design career and every graphic designer has their own story of how they got into graphic design and the path they chose and the direction they are heading.

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Designer Interview With Paula Scher

Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy
Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.

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What’s in a Logo?

When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.

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The 5 Most Essential Benefits of Copy on Your Company Website

A picture is worth a thousand words, and the Internet is a largely visual medium. Research has shown time and again that social media posts featuring pictures and videos get more engagement than text posts alone. That’s why the design and style of your company website matters. Humans like to look at pretty things, and you can keep their attention by giving them enough pretty things to look at.

But is a picture always self-explanatory? Let’s test it.

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Book of ideas by Radim Malinic

26/07/2018
by The Logo Creative

In this book review article, we will be taking a look at Book of Ideas by Radim Malinic a book that has been on my to get and read list for so long now I just had to send for it. I contacted Radim and asked if he would sign our copy for us which he did, so I would like to thank him once again for signing our copy of the book.

Wasting no time as soon as it came I polished it off within a few days and thoroughly enjoyed every second of it I literally could not put it down until I finished it. Well, you know what I mean… I did need to break off from it from time to time to run the business and get on with client work and content creation but every spare moment I got it was in my hands. A book I will definitely be going back from time to time.

Book of ideas by Radim Malinic is what he describes as the diary he never had, I think the idea behind this book was to provide inspiration and ideas to the reader hence the title of the book “Book of ideas.” And it does exactly that!

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Graphic Design: Why the Application of White Spaces Is Imperative for Designers

Creativity in the world of graphic designing is all about balancing the needs of the client. A graphic designer approaches every project with creativity and new forms of innovation. The procedure of graphic designing itself is a type of visual communication where the designer implicates visual art, typography, layout techniques and other methods. Examples of graphic designing are mostly seen in advertisements, logo design, business cards, and website designing.

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How to choose an SEO-Friendly WordPress Theme for your business website

WordPress has been used as an open-source framework by many people across the world. This framework has some benefits over the other website developing frameworks. The most important thing is that WordPress is completely free to use for everyone. In this article we take a look at How to choose an SEO-Friendly WordPress Theme for your business website.

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Top Trends that will shape the future of Digital Marketing

10/07/2018
by The Logo Creative

Technologies are constantly changing and with it, the style and manner of advertising and especially Digital Marketing is continuously in flux. In this article, we will go through some of these critical points which can help you design a better Digital Marketing Strategy for your Ventures and businesses.

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