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Forward to the past: retro-rebranding of logos

From time to time, successful companies change their logos. Why? Why they change something in the company, where profits grow and where are more than enough customers? According to the Feng Shui School of Forms, the reason, like the logo itself, is in the information plane.

Rebranding as changing the brand and logo as its component is done in order to meet the new energies of the new era. Often these are internal impulses caused by new energy-information flows. Formally, it may be due to the fact that a new director comes to the company, top management changes. Or the range of goods and services varies. The staff and even the target audience are changing.

Collaborating With Design Agencies Across The Country – Ironic Typography

As part of our collaboration with Birmingham-based digital design agency KIJO, we’ve delved into the world of ironic typography. This imaginative, often hilarious project can really get your creative juices flowing as you try to come up with disconcerting combinations of messages and fonts.

How Much Does a Logo Cost

When it comes to setting up a business, ‘How much does it cost to design a logo’is one of the most asked questions. This is an important question to research because it will define the future of your business. Here is a list of questions to consider for logo design and the link between branding:

Do I need a logo?

If you are creating a brand, then yes. It’s essential to have a logo to build your brand identity and future. Having a professional logo can help you to stand out from competitors. The first thing that customers will associate with you will be your logo. So it’s important that you make an effort to create a distinctive brand.

Logotypes of the World by Yasaburo Kuwayama

Yasaburo Kuwayama, does he still need an introduction? Probably not, but if there is one thing you should know about him it’s this: his books are amazing!

Designer Interview With Debbie Millman

Today a Designer Interview With Debbie Millman for the past twenty years, Debbie has been President of Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. In 2014, she was named President, Chief Marketing Officer of the firm. In 2013, Debbie was named one of the most influential designers working today by GDUSA. Debbie is the founder and host of Design Matters, the world’s first podcast about design, which has garnered over one million downloads and a Cooper Hewitt National Design Award. In the nine years since its inception, Millman has interviewed more than 250 design luminaries and cultural commentators, including Massimo Vignelli, Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more.

The Best Design Principles for Better Graphic Designs

Businesses have always been about window-dressing! Earlier, in the physical markets, the actual windows were made pleasing enough for the customers to visit the stores and make the purchase.

However, now that businesses have gone digital, we usually work at dressing the windows of devices being used by the customers. And that is usually done by providing the best UI/UX designs to the audience of business websites, e-commerce stores, and even the blogs.

Working on the aesthetics of a website, store, or blog goes incomplete without working on your graphic designs. If your graphics seem homemade and unprofessional, your website is doomed! And that’s for sure!

Here are the best graphic design principles that one must follow to set their design game right:

Designer Interview With Douglas Davis

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan, or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom. Douglas began his teaching career as an adjunct in tandem with his professional career, following in the footsteps of his mentors at Pratt Institute who worked during the day and taught at night.

F1 Logo and Brand Spotlight

To the untrained eye, Formula 1 just looks like a procession of cars around a track, but to the enthusiast, the sport is full of suspense, precision, and risk. Formula 1 had its first race all the way back in 1950, and has entertained and surprised ever since. The sport is the fastest and most valuable racing series in the world; boasting the best drivers, mechanics, and sponsors. Millions view each race as the competition travels around the globe.

Trademarks & Symbols of The World. Volume 1 & 2 by Yasaburo Kuwayama

“Trademarks & Symbols of The World”, a very known book title in the graphic design world carried by so many books. Some books carry a derivative of this title which doesn’t make it always easy to know which one you should pick. Fortunately, there is a standard that we can trust blindly. A standard called: Yasaburo Kuwayama.

Designer Interview With Lance Wyman

Lance Wyman was born in newark, new jersey in 1937. he graduated from pratt institute, brooklyn, new york in 1960 with a degree in industrial design. early in his career he worked at general motors before moving to william schmidt and then onto the office of george nelson. he moved to mexico city in 1967 to design the graphics for the 1968 olympic games and subsequently the identities for mexico city metro and the 1970 world cup. upon returning to new york in 1971 he opened an office together with bill cannan (wyman & cannan) before establishing his own studio, lance wyman ltd. in 1979. lance also teaches corporate and wayfinding design at parsons school of design in new york and has done so since 1973.

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Do I need a logo?

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