Having a strong personal brand is crucial if you want to build a successful design career.
When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!
TM: Trademarks Designed by Chermayeff & Geismar is more than just a book. It is identity and brand design history at its best. The constant high level and eternity of their work is admirable. Their work is an example for everyone into brand and corporate design.
Designing a perfect logo takes an investment of time, effort, and careful consideration, but this process is not a one-and-done kind of deal. Maintaining currency and relevance as a business develops and evolves can be tricky without revisiting existing branding. A good logo design must be able to adapt in order to ensure a business can keep its best face forward as all manner of change inevitably takes place.
Today a Designer Interview With Stefan Sagmeister who is a designer and art director from Austria. He is currently residing and working in New York City where he co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh. He has produced work such as branding, graphics, and packaging for clients as diverse as for The Rolling Stones, The Talking Heads, Lou Reed, David Byrne, Jay Z, Aerosmith, Time Warner and The Guggenheim Museum, among many others.
It’s time to show your work, and today we’re going to learn how to present logos and identity projects. Ben Burns from the futur teaches us How To Present Logo Design and Identity Projects to Clients.
In this article we discuss Designing a Better Logo Design
Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.
Today’s designer interview is with Von Glitschka,
Von is principal of Glitschka Studios a small boutique design firm located in the Pacific Northwest. His diverse range of illustrative design has been used by some of the most respected brands in the world. He creatively collaborates with ad agencies, design firms, in-house corporate art departments, and small businesses to produce compelling visual narratives. He is also the author of the book Vector Basic Training (Second Edition) which is a very good book i recommend owning.
It’s safe to say that the ITV singing contest The X Factor has cemented its status as a cultural phenomenon. Since its debut back in 2004 up until today, it continues to draw fans from all parts of the nation. And because of technological mediums, many other countries from different corners of the globe now have access to the reality show – it is in fact broadcasted in over 140 countries. But for a show to experience success for over 13 years makes it a special case, especially considering that reality shows come and go.
Advanced freelancers are different to your typical freelancer in a few important ways. They are reliable when they take work on. They’re consistent in their approach. They do their particular service or craft as a full-time job and enjoy it. And they’re aspiring to create a reputation or brand to help grow their business in the future. But if you were to sum it up in one sentence; they reduce the risk for their customers.
Today a Designer Interview With Melinda Livsey
As the founder and creative director of Marks & Maker, Melinda unites nine years of professional design experience with a penchant for thoughtful customer service.
Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele.
