Before we go any further, let’s get one thing straight, I AM NOT A GRAPHIC DESIGNER.
Now we’ve shone a spotlight on the elephant in the room, he can go and eat sugar cane and relax.
“So”, you may ask, “what the holy-heck is a non-graphic designer doing writing a post for The Logo Creative?”.
Beyond the shameless quest for publicity, I thought it might be refreshing to offer a slightly different perspective on the world of branding.