Not all case studies are created equally. Most are pretty shit actually. For freelancers that aren’t professional writers, it can be quite daunting or difficult to see the benefits. Join us in this article as we discuss How to Write The Perfect Freelance Case Study
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Having a strong personal brand is crucial if you want to build a successful design career.
When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!
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Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.
There are so many client personalities it’s hard to generalise them into just a few. But here I’ve noted the most common types that I came across and how I handled it.
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Advanced freelancers are different to your typical freelancer in a few important ways. They are reliable when they take work on. They’re consistent in their approach. They do their particular service or craft as a full-time job and enjoy it. And they’re aspiring to create a reputation or brand to help grow their business in the future. But if you were to sum it up in one sentence; they reduce the risk for their customers.
It’s normal to want to fill your schedule with paid client work. But when you’re just working for clients you’ll lose a lot of what makes you a good freelancer. Things like trying out new technologies or tactics. Taking time to work on things that give you pleasure or are useful for other people, like open source or education. There are a few things I’d recommend you do with time between projects, in-case you haven’t thought of them already.
Continue reading “What to do when you have no freelance work”
I get a lot of designers asking me – “is it important to sketch and draw logos in a sketchbook as I’m not very good at drawing?”. In this article we dig deep into the Logo Design Sketchbook, Documenting The Process
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A bad client can cost you more than just the time spent dealing with the hassle they create. There are greater risks like not getting paid, or having legal issues. I have a strong gut feeling when dealing with a bad client, and every time I’ve ignored it, it’s ended badly. Over time I learned to recognise the things they did leading up to a bad break-up. In this article we discuss 8 Red Flags to Avoid Bad Freelance Clients.
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Whether you are just starting off your freelance career or have been in this field for a few months, marketing yourself and your brand is one of the most important aspects of your business. No matter how good of a designer, graphic artist, etc. if you don’t know how to properly market yourself your business won’t grow.
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In this article we are going to discuss wordmark.it to help choose fonts from your library
Wouldn’t it be great when designing a logo design or graphic design project if you could see the wording visible in all your fonts you have installed! Well this is possible with Wordmark.it
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