Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.
Tag: identity
How To Hire The Designer You Need
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
The Art of Logo Design
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
History and Analysis of Successful Logos
In this article, we take a look at the history and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director. In this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
From Logo Design Trends To Styles What’s Here To Stay In 2019
Designing a logo based on the current trends in logo design is never the way to go. Don’t ever design or redesign a logo to incorporate these latest trends just because everyone is talking about them as trends come and go they may fizzle out within a matter of months and my advice is to know what people are talking about and be aware of what’s happening but don’t follow logo design trends just because you think its the right thing to do because its not.
Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
Slack Brand Spotlight
As many freelancers and agency workers know, Slack is the go-to platform for live business chat and tools. It is the best way of collaborating with colleagues from other countries and time zones. It was originally used as an internal piece of software used in the development of a video game. The game didn’t see the light of day, but the tools used have now become what we know as Slack.
Alcohol Research UK + Alcohol Concern = Alcohol Change UK
Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, the new national charity formed from the merger of Alcohol Research UK and Alcohol Concern.
5 Simple Tips For Building A Strong Brand Identity
Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.
Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.