Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.
Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.
In this article we are we’re going to be discussing Brand Mistakes to Avoid
This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects
We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals
We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.
It’s time to show your work, and today we’re going to learn how to present logos and identity projects. Ben Burns from the futur teaches us How To Present Logo Design and Identity Projects to Clients.
In this article we discuss Designing a Better Logo Design
Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.
Before we go any further, let’s get one thing straight, I AM NOT A GRAPHIC DESIGNER.
Now we’ve shone a spotlight on the elephant in the room, he can go and eat sugar cane and relax.
“So”, you may ask, “what the holy-heck is a non-graphic designer doing writing a post for The Logo Creative?”.
Beyond the shameless quest for publicity, I thought it might be refreshing to offer a slightly different perspective on the world of branding.
The question of how much does logo design cost has been debated by both clients and designers alike for decades. In recent history, the cost of popular brand logo designs has ranged from zero to millions. However, the more important issue everyone should be considering is the value logo design offers a business. It may be hard to agree on a universal monetary value for professional logo design. Yet, there are several benefits that make it a worthwhile investment. Logo design is not a commodity after all, despite what all those online logo makers are trying to do. Below are 4 benefits of professional logo design.
Today Designer Spotlight: Helseutvalget Brand Identity Spotlight
The Health Committee has updated visual identity, website, and printed material, following a need to collect all of its offers under the same profile.
Today Designer Spotlight: Yii Brand Identity Spotlight
Today Designer Spotlight: Growth Rings Brand Identity Spotlight
