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Increase Sales by Making an Emotional Brand Connection

Increase Sales by Making an Emotional Brand Connection

Emotional marketing plays a massive role in your business’s marketing campaigns, perhaps more than you realise. Every advert or commercial you see has been specifically designed to invoke an emotional response. What someone is wearing, their facial expressions, how they talk, the phrases they use – all of this makes consumers feel a certain way. In this article we discuss how you can Increase Sales by Making an Emotional Brand Connection.

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How to Drive Traffic to your Website

How to Drive Traffic to Your Website?

In the world of business, the basic rule of thumb is “the more customers, the merrier”. Today, if your business does not have an online presence, competitors will soon overrun you. I am not going to talk about how important it is to have a website these days. I hope that that you are smart enough to ensure that your business has a website by now. What we will be discussing is how to Drive Traffic to your Website?

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10 Essential Rules for Online Branding to Increase Ranking

10 Essential Rules for Online Branding to Increase Ranking

Let me start with a brief definition of what branding is. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Think about water – we all consume it, but we all have our preferences. Have you ever asked yourself why you prefer Nestle instead of Dasani? Branding is finding an answer to the question, “why is my product better than yours?”

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