Over the past few years, Instagram has proven itself as a great channel for social media marketing. In fact, the Instagram engagement rate makes up 4.21% that is 58 times higher than Facebook, and Instagram is hard to ignore if you are a marketer or an advertiser. At the same time, this platform reaches more than 800 million users and 80% of them are already following at least one business.
One of the most acclaimed features that were released in the past few years the platform, Instagram Stories, is becoming more and more attractive for marketers and advertisers as they realize people are digging it.