Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
Tag: Logo
Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
7 Characteristics of an Impactful Logo Design
A logo is not just a fancy image that companies or organizations etch on their products and other visual marketing tools they have, it is a very important part of a business or organization’s reputation management. In this article we share 7 Characteristics of an Impactful Logo Design.
Slack Brand Spotlight
As many freelancers and agency workers know, Slack is the go-to platform for live business chat and tools. It is the best way of collaborating with colleagues from other countries and time zones. It was originally used as an internal piece of software used in the development of a video game. The game didn’t see the light of day, but the tools used have now become what we know as Slack.
Why Typography is important in branding
Typography is a critical part of the design, but unfortunately, it is not always well planned out. You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services In this article we discuss Why Typography is important in branding.
11 Places To Use Your Business Logo
The logo is one of the first things a business will pay for. A good logo should be easily recognisable, should not be easily confused with the logos of other businesses, and should be effective when it is used online or offline.
There are many instances where you will have the opportunity to incorporate your logo and, with any luck, it will be seen by a large portion of your target market.
Although there are many elements to business branding, the logo is one of the most important visual elements. Once you have a professionally designed logo, you can use it in the following ways:
Everything You Need To Know About Legal Protection for Logos
Your company’s logo is an integral part of your business since it’s an artistic representation of your brand. It’s an essential aspect of your marketing and promotional strategies to separate your products and services to that of your competitors. A well-designed logo helps in boosting awareness for your brand and makes your enterprise easily recognizable to consumers.
Whether you created your logo yourself or hired someone to craft a symbol for your business, you should know how to protect your intellectual property legally:
Logo design trends in 2019
It happens every year. January rolls around and brands and designers are looking for ways to keep their style fresh, compelling, and contemporary. Being aware of the current trends is important, even if you’re not planning on adhering to them per se, as the general trajectory of the world of graphic design will inform how brands and brand identity evolve as we move forward. Once again we have a great article from our friends over at 99designs about Logo design trends in 2019.
Logo-a-gogo By Rian Hughes
Logo-a-gogo is a logo book that’s Jam Packed with almost 5,000 images, Logo-a-gogo is an inspirational visual history of the iconic brand identities created by British designer Rian Hughes who has over three decades of experience as a comic book illustrator and type designer. The book was released in the UK in April 2018.
It features iconic characters and brands such as Batman, Hed Kandi, Spider-Man, James Bond, The Avengers, and Teenage Mutant Ninja Turtles.
Logo design – Everything you need to know
A logo is an organization embodying image. The logo does not represent companies’ brands or corporate identities
It is difficult to pay attention to today’s digital world as a new business. Trying to establish a strong, consistent and memorable brand is important for continued success. Read on about Logo design – Everything you need to know.