You probably thought that designing a logo is simple, right? Well, think again. There is more to creating a brand’s visual identity than just simply placing a name and images in a shape and call it a day. You may hope that it is just that simple but it’s actually not. Logos are the first impression for the companies in the business industry which impacts a customer’s brand perception and purchase decisions.
Continue reading “Great Concepts to Know About Business Logo Design”
Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, the new national charity formed from the merger of Alcohol Research UK and Alcohol Concern.
Continue reading “Alcohol Research UK + Alcohol Concern = Alcohol Change UK”
You may not have given much thought to logos before, but your company logo is actually one of the most important marketing aspects to consider. A logo plays an essential role in a company’s branding. It is often a customer’s first experience with your company and is the symbol people come to associate with your brand. It is important that you follow certain design rules when creating your logo so that it effectively represents you and your brand. Read on to learn about 10 Essential Logo Design Rules
A photography logo is a mixture of simple text and visual imagery that serves two purposes. It shows potential clients the name of the photographer and creates a visual symbol that represents your photography services. In this article we discuss The Benefits of a Professional Logo Design for Photographers.
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Link building can be one of the most perplexing business marketing strategies out there, particularly because it deals with a lot of back-and-forth between you and prospective partner influencers and bloggers. A lot of people tend to be impatient with link building because you need to wait for results to see if your concept “clicks” with that influencer’s audience. However, despite this “setback,” link building can actually work for your logo business.
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Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience. As the Digital Director of Blind, he oversees the intersection of design and technology in all client work.
Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.
In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.
In many ways, building a company is akin to raising a baby. They both start with conception, and then you nurture it/him for years while loving them more than anything else. So, it goes without saying that when you are designing a professional logo i.e. the face of the company, you want it to be the very best. You don’t want to compromise, and you shouldn’t, for the logo is more than just an attractive design that carries the name of your company, it’s the symbol for everything that the company stands for.
Continue reading “Top Tips for Designing a Professional Logo”
The book I had been waiting for after reading the first Book of Ideas blew me away! which we also reviewed. I was really looking forward to receiving the second coming in vol 2, We had this on pre-order and received it before release giving us time to read and review it. The book was released yesterday on 7th September at a launch event in London and like the first book again I am blown away!
When designing a logo there are many factors that go into creating a brand’s visual identity. Below is a list of areas a logo/brand identity designer should take into consideration when creating a logo design. Let’s take a look How To Level Up Your Logo Design Skills.
