If you think about the most icon logo books in history, you will probably think about that red or pink ‘Trademarks’ book from ‘that Japanese guy’ which name you never seem to remember. That ‘Japanese guy’ is called Yasaburo Kuwayama and he made quite some books on logos. His books are so famous that when you Google his name, you won’t even find a picture or information of the man. His books seem to have become the representation of himself.