London Archives - The Logo Creative | International Logo Design & Branding Studio

Simon Manchipp is the Executive Strategic Creative Director and Founder of SomeOne a world-class London design practice that launches, relaunches, manages & protects brands. The company was founded in 2006 and specialises in Branding including Brand Strategy and Launches.

They have worked with clients such as O2, Intel, Disney, Tottenum Hotspurs, Aston Villa, The Olympics, Tesco, Maplin, Domino’s Pizza. British Athletics, The Royal Opera House, Madame Tussauds to name a few in their impressive client list.

The company has previously won awards including Transform Awards, The Drum Marketing Awards, Brand Impact Awards and Creative Pool Awards.

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You can get anything in there. Even a tiger.

That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.

I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.

Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.

Continue reading “Great Brands & their Makers: Harrods”