No business can exist without a customer base and revenue streams! This is a basic fact of life, however building a loyal customer base can be challenging because few people visit an online store with the intention of purchasing its products or services right away – they have to be persuaded into parting with their hard earned money. However, the task is not impossible, and with the right advice, any business owner can build the customer loyalty programs that will keep his or her business successful for years! These tips are the subject of this article.