As Mark describes himself as The Heavy Metal Design. Professional Contrarian. Deadpool of graphic design. Winston Wolf of brand design, & creator of BrandTuning™. Mark is the holder of the title “World’s Least Attractive Male™” Advocate of slab serifs, Title Case and Oxford commas. Mark explains the worst thing we can elicit from others is disinterest, apathy and a lack of reaction – even if the reaction is in direct opposition to our intent.