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Is Niche Marketing a Successful Strategy

Is Niche Marketing a Successful Strategy?

Most people understand that marketing has to do with researching potential customers. Things like their age, budget, interests, and location are taken into consideration. A clear picture has to be drawn of who these people are and what they want before the product or service is tailored to suit them. In this article we discuss Is Niche Marketing a Successful Strategy?

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The Relevance of Storytelling in Brand Marketing

The Relevance of Storytelling in Brand Marketing

All business owners strive to make their brand the talk of the town. You want people to know who you are, what you do, and what you stand for. That is what we call brand marketing. And what better way to make it memorable than attaching a story to it? It makes your business look relevant and useful to the masses. In this article we discuss The Relevance of Storytelling in Brand Marketing.

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Social Media Hacks for Small Businesses to Generate More Leads

Social Media Hacks for Small Businesses to Generate More Leads

As a small business owner, social media provides an excellent platform to compete with larger brands. You get to interact with your target audience directly instead of, for example, relying on Google’s algorithm and how they rank your website in the search results. In this article we share some Social Media Hacks for Small Businesses to Generate More Leads.

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