Your business success depends on the quality of your products or services, but branding is what adds value to it. You can have the best product in the world but without people being aware of it, you will not be able to achieve great sales results. In other words, think of branding as a bridge that connects your business and your target audience. If you build a quality, beautiful bridge, people will want to cross it and come to you. If you build a bridge without anyone knowing about it, nobody will even bother finding it. In this article, we bring you 5 Common Misconceptions about Branding