Designing for Out Of Home Media (OOHM) has always presented both a unique opportunity and challenge for designers, but for many years it’s been something of a stable industry in terms of the available media. From hoarding graphics to billboards, and even vehicle graphics, the available canvases for print have remained fairly consistent. Comparatively recently, however, one medium, in particular, has been shaking things up: escalator branding. In this article, we take a look at How Escalator Branding Is Transforming OOH Design.
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