In this article The Logo Creative discusses the topic of Ways To Increase Traffic To Your Website
Having a website is the perfect way to gaining more new clients and most importantly promoting and advertising your services and creative work online. However, getting those potential clients to your website can be very challenging. Here are our top tips on how to increase the traffic to your website.
Table of Contents
Been Social On Your Social Media Accounts
Social Media is a fantastic way to reach a new audience and often users can be introduced to your company through these channels. On every social media account make sure you include your website address in your accounts profile. This way if users visit your social accounts they can easily access and go to your website for more information.
Email Campaigns
Sending out email campaigns to your current and potential clients is a great way to encourage users to visits certain aspects of your website. Include great call-to-actions such as ‘Visit our website now’, ‘learn more on our website’, ‘Look at our new offers online’ on your email campaigns. Great call-to-actions that direct users to your website can really help to boost email conversion rates.
New, fresh and exciting content
As i always say “Content Is King!” If your website stays the same, users that know about your services don’t have any reason to keep returning to your website. Adding fresh and interesting content will encourage users to visit your website more often. Here are a few ideas of how to create new content on your website:
- Home Page Design: Update the design of your website regularly. This may be adding new slider images, seasonal offers, highlighting new products/services. If you’re an eCommerce website you may showcase the products you want to up-sell at different times of the year.
- Blog: Create new blog articles you think your audience would love to read.
- Latest News Section: Showcase what your company has been up to recently.
- Portfolio/Case Studies: Promote the new work you’re doing by keeping your portfolio up-to-date with your latest projects.
- Video Integration: Feature engaging videos on your website that relate to topics surrounding your services.
Print Marketing
Print Marketing is still a very effective way to promote your business and services. On every piece of print marketing material you create make sure you include your websites address. This includes all of your business stationery too such as letterheads and business cards. The more places you can advertise your website address the better. If you’re doing a tailored campaign, it’s a good idea to promote a specific page of your website. For instance, if you offer a lot of services but you are trying to promote a specific service through a leaflet add the URL of the landing page on your website that relates to that service or product, for example wwww.thelogocreative.co.uk/logo-design-portfolio/
Responsive Web Design
It’s no big secret that the majority of internet users now access and use the internet through their mobile and tablet devices. Its essential that you ensure your website is responsive and has a responsive design this makes sure its optimised to scale to all screen sizes and this is very crucial and also effects how search engines like google rank your website. Even though it is a ranking factor with the search engines having a responsive website will help to increase traffic to your website from mobile devices.
Search Engine Optimisation (SEO)
When creating a website, you should think about search engines and what keywords your potential customers are likely to be searching for to gain more information about your products or services. You should try to optimise your website for these keyword terms. Doing this will help your website show up in search results that are specific to your business and industry. SEO involves lots of things ranging from technical aspects of your website to the type of content that is displayed on your website.
Make Sure Your Website Is Fast
Ever found yourself waiting what seems like forever for a webpage to load? …I know i have!. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimised as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better. We have recently had to upgrade our web host server to handle the increase in traffic to our site… which is a good thing! So always be prepared for these situations.
Refer clients to your website
If a client asks you a specific question it is sometimes a great idea to refer them to a particular page on your website. This could include your online portfolio, a specific service page or a specific blog post you have created on a topic they have inquired about, FAQ pages are really helpful if your getting asked them questions over and over again and our process or whats included page are really helpful.
Social Media Posting
Being active and alive on social media is a great way to increase the number of visits your website receives. Creating engaging blog articles and posts that link back to your website can gain you a lot of new opportunities to reach different audiences that will view your website and also convert into new clients.
Posting Articles
I will admit that writing is not for everyone, plus it take up allot of time and effort to produce a good article that your website visitors will find valuable and engaging. But that one perfect article on your site could land you thousands and thousands of visitors that can turn into paying clients.
Guest Blogging
Guest blogging is far from dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand. If your looking to guest post we have opportunities available on The Logo Creative, and your article could be featured on our blog which receives hundreds of thousands of views each month. More infomation about guest posting is available here
Invite Others To Guest Post On Your Site
As we have just talked about above Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to write on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
Make Yourself Heard in Comment Sections
You have more than likely visited a few sites that are relevant to your business niche on a regular basis, so why not join in on the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites. Only comment if you have something valuable to say and not just for the sake of it!
Interview Industry Thought Leaders
Don’t think interviews are only for the big players! You would be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to the thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach. Our #designerinterview which you can follow the hashtag on Twitter has helped us gain a huge amount of traffic, and contributed to our blog been awarded one of the best logo design blogs on the internet by Feedspot and the website was less than 6 months old which was an incredible achievement in the short time. The year after we received another award from Feedspot and voted one of the best branding design blogs on the internet.
Since then we have had notable mentions and features by some of the biggest names in the industry including Lance Wyman, Stefan Sagmeister, Pentagram’s Paula Scher, Alina Wheeler, Debbie Millman, and Aaron Draplin to name a few and some of the most well known creative websites such as Creative Review, TAXI, thefutur and Mix
Email Footer
An area that’s often overlooked and it’s important to tailor your business email footer to include your website address and any other information that a potential client may need or find useful. You could even design a graphic that promotes a particular aspect of your website that users can click on. An email footer is a commonplace to promote your website and can help people to access your website. Just the other week we got a question through twitter asking if we could email through some information and because we put our website link in our email footer the client clicked through to our website to view our portfolio and this got us a new client and a job! now we do have our web link on our twitter bio but that client may not have seen it so the email link got us the click through and the client.
Logical Domain Name
Having a great domain name is essential. Your domain name should be easy to remember and ideally include your business name. This makes it easier for users to remember and therefore they will likely be able to access and find your website easily. Try to avoid long domain names or domain names that include acronyms.
Behance & Dribble
A very awesome site. It is incredibly useful to graphic designers, logo designers, web designers, illustrators and creative people of all types because it has a wide variety of categories. It is also a great way to promote your work and get your name out there. Potential clients may find you on one of these online portfolio’s and go to your website to check you out and hire you. This has happened to us a few times so its worth investing your time to get your self on these platforms.
Examine Your Analytics Data
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Submit Your Content to Aggregator Sites
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it will not happen. Members of communities like Reddit are extraordinarily keen to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in. There are also other sites such as Mix and Digg
Incorporate a Video Content Strategy
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time. Youtube is also the second largest search engine behind google so it’s worth thinking about. I know video is not for everyone, some people don’t like being on camera others just hate the thought of making videos, but you don’t have to film yourself there is always a way to introduce video into your marketing strategy.
Research the Competition
If you haven’t used software like SocialPilot to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
