Let’s be honest most logo designers and designers in general avoid updating their own websites like the plague. Let’s look at some Website Strategies for Logo Designers.
In this day and age you need a website to succeed as a logo designer and it needs to be kept relevant and up to date. According to a study by Stanford university 94% of first impressions are design-related.
94% is huge so having a poorly designed website will turn potential prospects away before they have even seen your logo design portfolio.
Table of Contents
Website Strategies for Logo Designers to Get Started
Weather you have a website that is out dated or you’re looking to create a brand new site, these strategies will be of value to you. Include them on your new site or implement into your existing website.
Don’t Create Your Website for Other Designers
Design and write the website content for clients and prospects as they are your primary audience and new content will draw them to your website increasing the chance of new sales and leads.
For larger companies who’s growth is on the rise your secondary audience is going to be potential new hires, so it would be a good idea to focus on recruitment and why people may want to work for your company.
Have a Brand Voice
Make sure your content is written with a consistent and compelling voice and tone, one that reflects your business brand, personality, culture, and overall vibe.
It’s then important and good practice to use this voice throughout all your branded materials.
Optimise Your Content For Logo Design
Develop your seo strategy so clients can find you based on common words and phrases they are searching for. Put yourself in the potential clients shoes and try to think how they would be thinking when looking for a logo designer.
- What will they type into a search engine to find what they are looking for?
- What will entice them to click on your website?
- And most importantly what elements of your website will encourage them to contact you?
Engage With Your Colleagues
If you “don’t have time” to design, write new content, update or program your website, then hire or collaborate with someone else to do it. They will do it quicker and with less personal baggage.
Quick tip: It’s a good idea to hire a proof-reader; typos are unacceptable!
Check Your Website Analytics
Update and refine your website based on site analytics. These analytics provide a world of insights and information such as: identifying which search phrases your prospects use and the frequency of these searches; the kinds of content that resonates most with your target audience; and how long they stay on your website and which pages they visit the most.
With this information available at your fingertips it will allow you to develop a content strategy into the type of content you should be focusing on creating.
Make it Accessible to Prospects
For instance multi-disciplined designers deal with different types of design work and projects such as graphic design, web design, animation, typography and back end development and so on.
A potential client should be able to find/ filter the type of work that is relevant to them and what they are looking for.
If you have different types of work in your portfolio, make sure website visitors can sort through your portfolio by type of deliverable/ service and by the industry/ specialisation.
Quick Tip: A logo designer that specialises in logo design will not have different type of design work to filter by type, but you may work with different industries, so you can filter by industry.
Don’t Include a Huge List of Services
Lots of business owners think they need to list everything they do and offer on their website this is a mistake and let me explain why?
By listing every type of end deliverable you’ve ever done (e.g. direct mail, annual reports, view books, and capabilities brochures). This makes you look like a jack of all trades, master of none, rather, consider overarching categories (e.g. strategy, branding, print, digital, multimedia, signage) to organise your work.
Frequently Update Your Website
No Excuses. Fresh content is critical (new articles, new projects, business and team updates, updated client list, etc).
However, don’t feature all your best work. Save a few select projects to show during capability presentations so you can show something they haven’t seen.
Launch a New Website When Needed
As we all know websites after time can look outdated, and it’s important that your site differentiates your business and looks relevant and current. Yet, if you are like most designers, you need a few years to design, write, and program the site, so by the time you launch, you may need an entirely new website!
Pay attention to your website and, when it feels outdated, update it before it looks to outdated and stale.
Must-Have Content For Logo Designers
Below we go into detail on some key areas you should defiantly be looking to add to your website if you haven’t already done so.
1. Positioning Statement on Home Page
This is your elevator pitch. A short statement that succinctly and creatively summarises your company’s position and/ or specialisation.
2. Feature Your Expertise Front and Centre
Curated portfolios and related logo design case studies of your 10-12 projects that show the full range of what you do.
You can then show the rest of your work in an archive section that is less detailed and not in case study format.
3. Quality Photography of Your Work
When it comes to showing off your work it’s always worth investing in a photographer or making sure your mock-ups are of a high quality as not all digital images will cut it.
For example if you’re a logo designer and your logo or branding work is out in the real world then a real life photo is going to be much better than a mock-up.
4. An “About Us” Page
Highlight your studio’s collective qualifications, awards and achievements versus individual team members. In terms of photos and bios, there are different strategies depending on your size, competitive environment, and positioning.
Some large companies don’t want to look too big as this can give off the impression that they are expensive, while other larger companies use their size as differentiator, featuring bios of each team member to show their diverse capabilities.
Smaller logo design and branding studios should feature the businesses principles and other team members (if any), but individual bios may not be needed, unless their background will resonate with the target prospect.
5. Contact Information and Social Media Links
Make sure you display different forms of communication to cater to different type of people and their preferred method of communication, this can include:
Contact Form: For a quick inquiry or introduction to get the ball rolling. Contact forms can be altered to make them as detailed as possible, and it can be a great tool for designers to get more details about a client and their project.
Quick Tip: Use contact forms to your advantage as it’s a great tool for vetting your potential clients.
Optional Content You Can Include on Your Logo Design Website
These are some elements to your website that can help in potential clients getting a better understanding of how you work and information about your business.
1. Description of The Logo Design Process and Approach
Your process is rarely different than other creative studios’, no matter how proprietary or unique you think it is. Process-focused content is appropriate only if your prospects have no experience working with creatives or if your prospect values process such as engineers and technically-orientated audiences.
2. News and Blog Section
Unless you add new content frequently (and by that I mean more than once a month), this type of content feels outdated and has little real value to your visitors.
Beyond your website, the other all-important tool in your marketing arsenal is case studies.
Read our articles:
- Building a Logo Design Portfolio That Gets You Hired
- How to Create a Professional Logo Design Case Study: A Step-by-Step Guide
Conclusion to Website Strategies for Logo Designers
Mastering effective website strategies is paramount for logo designers aiming to establish a strong online presence and attract a wider client base. By implementing the discussed techniques, such as having a brand voice, showcasing a diverse portfolio, and incorporating a compelling design aesthetic, designers can elevate their digital platforms to stand out in the competitive landscape.
The key takeaway is that a well-crafted website serves as a powerful tool for branding and client acquisition. It not only acts as a virtual storefront but also reflects the designer’s professionalism and creativity. In an era where the digital realm plays a pivotal role in business success, investing time and effort into refining your website is an essential aspect of a thriving logo design practice.
Over to You Logo Designers!
As a final action item, consider conducting a thorough review of your current website in light of the strategies outlined in this article. Assess the user experience, visual appeal, and overall effectiveness of your online presence.
Make necessary adjustments to align your website with your brand identity and ensure it resonates with your target audience. Regularly update your portfolio, showcase your best work, and stay attuned to emerging design trends to keep your website a dynamic and engaging representation of your skills.
Remember, a strategically designed website is not just a digital space; it’s a gateway to expanding your reach and leaving a lasting impression on potential clients.
Join The Logo Community
We hope you enjoyed this article about Website Strategies for Logo Designers.
If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join us in our community.
You can comment directly on posts, access our community threads, have a discussion and ask questions with our founder Andrew.
If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.
Author Bio
Andrew Marriott is the owner and founder of The Logo Creative™. He is an award-winning designer with over two decades of experience designing logos and specialising in branding for companies worldwide.
Frequently Asked Questions For Logo Designers
This FAQ section addressing common questions that logo designers would need to address on their websites.
What is your design process?
Our logo design process typically involves four key phases. We begin with an in-depth discovery session to understand your brand values, target audience, and industry positioning. Next, we develop initial concepts and present multiple directions for your review. After receiving your feedback, we refine the chosen concept through several iterations. Finally, we deliver your completed logo package with all necessary file formats for various applications.
How long does it take to create a logo?
The typical timeline for a professional logo design project is 3-4 weeks. This allows adequate time for research, concept development, revisions, and final refinement. Rush projects may be accommodated for an additional fee, though we recommend allowing sufficient time to ensure the best possible outcome.
What deliverables are included in your logo package?
Our standard logo package includes your logo in multiple file formats (AI, EPS, PDF, PNG, JPG) optimised for both print and digital use. You’ll receive full-color, black, and white versions, along with a brand style guide detailing proper logo usage, color specifications, and typography guidelines.
Do you retain ownership of the logo designs?
No. Upon final payment, you receive full ownership rights to your logo. We transfer all intellectual property rights to you, allowing unrestricted use of your logo across all applications and platforms. We reserve rights as the designer of the logo, and can use the logo in our portfolio, casse studies and marketing rigths.
What if I need revisions after the project is complete?
We include two rounds of revisions in our standard package to ensure your complete satisfaction. Additional revision rounds can be arranged for an extra fee. Minor adjustments within the first month after project completion are provided at no cost.
How much does professional logo design cost?
Professional logo design services typically range from £1,000 to £5,000, depending on project complexity and timeline requirements. This investment reflects the strategic thinking, creative development, and comprehensive deliverables included in our process.
Can you help with additional brand identity materials?
Yes. Beyond logo design, we offer complete brand identity services including business cards, letterhead, social media assets, and brand guidelines. We can develop these elements either as part of your initial logo project or as follow-up services.
Do you offer logo redesign services?
Yes. We specialize in both new logo development and thoughtful redesigns of existing logos. Our redesign process carefully considers your brand’s heritage while modernizing its visual appeal and functionality for current applications.
What information do you need to start a logo project?
To begin, we need your company background, target audience details, competitor information, and design preferences. Our detailed creative brief will guide you through providing all necessary information to ensure a successful project outcome.
How do we get started?
Starting a logo design project is straightforward. Contact us through our online form or schedule a consultation call. We’ll discuss your needs, timeline, and budget to determine the best approach for your project. Once terms are agreed upon, we’ll send a formal proposal and can begin work upon approval.