As a client looking to hire a logo designer, you may be cutting yourself short if you’re only impressed by their portfolio. In this article we share What a Logo Designer Needs to Know Before You Hire Them.
Sure, a great logo design portfolio is key as it demonstrates to the client that they can live up to your expectations of providing a quality design that will solve your design related issues.
Ideally, you should then communicate with a prospective logo designer that you’re considering hiring, provide all the information they require to make sure they fully understand the answers to the following questions…
Table of Contents
What is the Main Selling Point of Your Product/Service?
Simply saying you’re introducing a new line of a product isn’t going to be enough.
- What makes your product different from what is already available?
- Is it a high-end premium product or a budget product?
- Is the product economical?
- Is it made with special material?
- Does it do something other products don’t?
A logo designer needs to understand all the details, and exactly what problems it solves?
Knowing this vital information gives your logo designer a solid starting point for brainstorming, and it’s also a good idea to always lead with your strengths.
Who is Your Target Audience?
Make sure your logo designer knows and understands the target market is in your best interest, this gives the logo designer a persona/ideal customer to communicate with.
For example, You’re targeting the athletic industry and you’re selling headphones that come in a variety of colours, they are light-weight and competitively priced, your target person and market would be athletes, mainly the younger generation.
Runners, Joggers, People working out in the gym, the main target age range would properly be between 15-35.
When it comes down to the logo design,, it makes no sense to design a logo for this particular product the same way as you would for a luxury clothing brand who is targeting the older generation aged 45+ with large incomes of over £100k per year.
A professional logo designer will do all the necessary research to gain an understanding of what appeals to this particular demographic and how to communicate the correct message through the logo design and other brand identity design elements..
Who are Your Competitors?
By explaining to your logo designer who you will be competing with, it is a great way for them to get a feel for the market.
As a logo designer we are not looking to copy anybody, but rather get a sense of how the competitors are communicating their brand and its messaging through their creative visuals.
If a competitor is established and successful in the industry, it’s always good to try and learn as much as possible about their execution strategy.
What Makes Your Product/Service Stand Out From Your Competition?
It’s vital to understand what separates you from the rest, and leading with this information is an approach you’ll want to pursue.
Such information is key for your logo designer to understand, it may not influence the logo design a lot but it can play some sort of significant role so it’s always a good idea to let your logo designer know this information.
How Would You Like Your Logo to Communicate?
Ideally, a logo should communicate your message/values in as relevant a way as possible.
It does not have to say what the business does as a logo is for identification, but projecting a message or brand values is always a positive approach.
When it comes to your brand vision, your logo designer should have a clear understanding of that vision, so they can use it as a cornerstone within the design process.
What Feelings Would You Like to Inspire Upon First Glance of Your Logo?
Let’s say you’re selling a fitness program for middle aged adults, your logo design should inspire a feeling of optimism and positivity with a hopeful outlook,
If you’re selling high-end jewellery, your logo should inspire a feeling of prestige and quality.
If you’re selling camping and hiking gear, your logo design should inspire a feeling of the great outdoors and adventure.
Get as good a feeling as possible about how you would like your viewers to feel when they are engaging with your brand and then communicate that to your logo designer so they can use it as a variable in the design process.
Final Thoughts
It’s important to remember that information is key for a logo designer to be able to solve your design related problems.
As logo designers, we rely on our clients to communicate and provide relevant information so we understand their
vision, brand goals and most importantly who we are communicating their brand identity to.
When working with a logo designer it’s a two way relationship we work with our clients to provide the best possible solution we can deliver to solve their design problems.
If you’re looking to hire a logo design & brand identity design, you can hire The Logo Creative to solve your design problems.
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